Royal Bank of Scotland Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Royal Bank of Scotland Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Royal Bank of Scotland Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Royal Bank of Scotland Mobile Banking
App Name : Royal Bank of Scotland Mobile Banking
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : NatWest Group PLC
Publisher : Instagram,Facebook,Been Love Memory - Love Counter 2020,100+ Detox Drinks - Healthy Recipes,100+ Smoothie Recipes - Healthy Drinks Recipes,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 388
Duration : 1,054
Popularity : 93,445
Check ASO Keywords of Royal Bank of Scotland Mobile Banking
2. Royal Bank of Scotland Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Royal Bank of Scotland Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Royal Bank of Scotland Mobile Banking in the recent period. As of 2021-03-15, among the Royal Bank of Scotland Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Royal Bank of Scotland Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.87%,
Instagram's proportion is 28.87%,
Messenger's proportion is 28.87%,
Audience Network's proportion is 13.38%,
's proportion is .
In the date of 2021-03-15, Royal Bank of Scotland Mobile Banking‘s network with the most ads is Facebook and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of Royal Bank of Scotland Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Royal Bank of Scotland Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of Royal Bank of Scotland Mobile Banking
Ad Details ：
Headline ：Forgotten your debit card? No problem.
Text ：Withdraw cash from an ATM using our mobile app instead. Eligibility criteria and limits apply.
Top 2 Ad Creative of Royal Bank of Scotland Mobile Banking
Ad Details ：
Headline ：We’re making mobile banking easier
Text ：
Top 3 Ad Creative of Royal Bank of Scotland Mobile Banking
Ad Details ：
Headline ：Forgotten your debit card? No problem.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 259 | 210 | 210 |
| Popularity | 999 | 997 | 997 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | NA | French |
Through the above analysis, we can see that the most effective channel for Royal Bank of Scotland Mobile Banking in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Royal Bank of Scotland Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Royal Bank of Scotland Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.