Royal Credit Union Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Royal Credit Union's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Royal Credit Union.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Royal Credit Union
App Name : Royal Credit Union
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Royal CU
Publisher : Facebook,Instagram,密室逃脱：逃离国际公寓,JB SG Checkpoints,Plug for Instagram - Easy save,PF Passbook, PF Balance, UAN, PF claim status.,T-money balance check
Total creative ads during the time period : 22
Duration : 522
Popularity : 1,315
Check ASO Keywords of Royal Credit Union
2. Royal Credit Union’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Royal Credit Union in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Royal Credit Union in the recent period. As of 2021-05-25, among the Royal Credit Union‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Royal Credit Union's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-25, Royal Credit Union‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Royal Credit Union
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Royal Credit Union. We can see some advertising trends.
Top 1 Ad Creative of Royal Credit Union
Ad Details ：
Headline ：Do More On Mobile
Text ：📱 Do more with the Royal mobile app! Use our app to view balances and transactions, get real-time account alerts, pay friends or family, and even deposit checks. Open your Royal account today to use our personal and business mobile apps! Insured by NCUA.
Top 2 Ad Creative of Royal Credit Union
Ad Details ：
Headline ：Do More On Mobile
Text ：📱 Do more with the Royal mobile app! Use our app to view balances and transactions, get real-time account alerts, pay friends or family, and even deposit checks. Open your Royal account today to use our personal and business mobile apps! Insured by NCUA.
Top 3 Ad Creative of Royal Credit Union
Ad Details ：
Headline ：Do More On Mobile
Text ：📱 Do more with the Royal mobile app! Use our app to view balances and transactions, get real-time account alerts, pay friends or family, and even deposit checks. Open your Royal account today to use our personal and business mobile apps! Insured by NCUA.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 8 | 8 |
| Popularity | 66 | 66 | 66 |
| Dimensions | 600 x 281 | 600 x 600 | 600 x 281 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,Australia,United Kingdom | United States,United Kingdom,Canada,Australia | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Royal Credit Union in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Royal Credit Union's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Royal Credit Union, you can click the app name below to view related reports, or you can find more info in ASOTools.