Pubu Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pubu's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pubu.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pubu
App Name : Pubu
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : NUAZURE Innovative Technology Co., Ltd
Publisher : Instagram,Facebook,Escape Game: Ocean View,Cymera,PhotoGrid Video Collage maker,Inner Circle
Total creative ads during the time period : 229
Duration : 1,746
Popularity : 27,022
Check ASO Keywords of Pubu
2. Pubu’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pubu in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pubu in the recent period. As of 2021-03-15, among the Pubu‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Pubu's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, Pubu‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pubu
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pubu. We can see some advertising trends.
Top 1 Ad Creative of Pubu
Ad Details ：
Headline ：每日不到3元 書刊任你看｜飽讀
Text ：【CP值最高的飽讀送1個月】
每天只要3元，Pubu飽讀電子書一次網羅最齊全的當期雜誌，以及萬本好書，讓你一次全部擁有，隨意點隨意看。
🎁送1個月專屬通道 >> https://bit.ly/3ltcHC4
🎉飽讀會員獨享：
📌最划算：完整當期雜誌、報刊、小說、書籍，不限次數看到飽
📌最方便：滑飽讀專區集結精選內容，單指輕鬆滑，還能朗讀給您聽
📌裝置不受限：支援手機、平板、閱讀器，閱讀更輕鬆
📌最好康：提供不定期驚喜優惠活動
#天下雜誌、#今周刊、#財訊、#經理人、#鏡週刊、#時報週刊、#新新聞、#男人幫、#音響論壇、#互動美語、#COOL、#FHM男人幫、#遠見雜誌 #商業週刊....
#飽讀 #Pubu #懶人飽讀學 #懶 #電子書
Top 2 Ad Creative of Pubu
Ad Details ：
Headline ：每日不到3元 書刊任你看｜飽讀
Text ：【CP值最高的飽讀送1個月】
每天只要3元，Pubu飽讀電子書一次網羅最齊全的當期雜誌，以及萬本好書，讓你一次全部擁有，隨意點隨意看。
🎁送1個月專屬通道 >> https://bit.ly/3ltcHC4
🎉飽讀會員獨享：
📌最划算：完整當期雜誌、報刊、小說、書籍，不限次數看到飽
📌最方便：滑飽讀專區集結精選內容，單指輕鬆滑，還能朗讀給您聽
📌裝置不受限：支援手機、平板、閱讀器，閱讀更輕鬆
📌最好康：提供不定期驚喜優惠活動
#天下雜誌、#今周刊、#財訊、#經理人、#鏡週刊、#時報週刊、#新新聞、#男人幫、#音響論壇、#互動美語、#COOL、#FHM男人幫、#遠見雜誌 #商業週刊....
#飽讀 #Pubu #懶人飽讀學 #懶 #電子書
Top 3 Ad Creative of Pubu
Ad Details ：
Headline ：每日不到3元 書刊任你看｜飽讀
Text ：【CP值最高的飽讀送1個月】
每天只要3元，Pubu飽讀電子書一次網羅最齊全的當期雜誌，以及萬本好書，讓你一次全部擁有，隨意點隨意看。
🎁送1個月專屬通道 >> https://bit.ly/3ltcHC4
🎉飽讀會員獨享：
📌最划算：完整當期雜誌、報刊、小說、書籍，不限次數看到飽
📌最方便：滑飽讀專區集結精選內容，單指輕鬆滑，還能朗讀給您聽
📌裝置不受限：支援手機、平板、閱讀器，閱讀更輕鬆
📌最好康：提供不定期驚喜優惠活動
#天下雜誌、#今周刊、#財訊、#經理人、#鏡週刊、#時報週刊、#新新聞、#男人幫、#音響論壇、#互動美語、#COOL、#FHM男人幫、#遠見雜誌 #商業週刊....
#飽讀 #Pubu #懶人飽讀學 #懶 #電子書
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 122 | 122 |
| Popularity | 723 | 722 | 718 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 6 | 6 | 6 |
| Countries | Taiwan,Hong Kong,Macau | Macau,Hong Kong,Taiwan | Taiwan,Hong Kong,Macau |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Pubu in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Pubu's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pubu, you can click the app name below to view related reports, or you can find more info in ASOTools.