RTV Utrecht Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RTV Utrecht's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RTV Utrecht.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RTV Utrecht
App Name : RTV Utrecht
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : RTV Utrecht
Publisher : Facebook,Instagram
Total creative ads during the time period : 13
Duration : 187
Popularity : 677
Check ASO Keywords of RTV Utrecht
2. RTV Utrecht’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RTV Utrecht in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RTV Utrecht in the recent period. As of 2020-12-18, among the RTV Utrecht‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-18, RTV Utrecht's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-18, RTV Utrecht‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of RTV Utrecht
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RTV Utrecht. We can see some advertising trends.
Top 1 Ad Creative of RTV Utrecht
Ad Details ：
Headline ：Duizenden studenten in de binnenstad verwacht voor de UIT, maar wel onder strenge voorwaarden
Text ：goede voorbereiding is het halve werk. Nu hopen dat studentenverenigingen en organisatie UIT het goed onder controle weten te houden.
Virus is niet weg
Ook studenten zijn verspreiders
Interactie geeft virus ruimte
Stapje vooruit stapjes terug
https://rtvu.nl/n/2080801/
Top 2 Ad Creative of RTV Utrecht
Ad Details ：
Headline ：Duizenden studenten in de binnenstad verwacht voor de UIT, maar wel onder strenge voorwaarden
Text ：goede voorbereiding is het halve werk. Nu hopen dat studentenverenigingen en organisatie UIT het goed onder controle weten te houden.
Virus is niet weg
Ook studenten zijn verspreiders
Interactie geeft virus ruimte
Stapje vooruit stapjes terug
https://rtvu.nl/n/2080801/
Top 3 Ad Creative of RTV Utrecht
Ad Details ：
Headline ：Duizenden studenten in de binnenstad verwacht voor de UIT, maar wel onder strenge voorwaarden
Text ：goede voorbereiding is het halve werk. Nu hopen dat studentenverenigingen en organisatie UIT het goed onder controle weten te houden.
Virus is niet weg
Ook studenten zijn verspreiders
Interactie geeft virus ruimte
Stapje vooruit stapjes terug
https://rtvu.nl/n/2080801/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 3 | 3 | 2 |
| Popularity | 55 | 55 | 53 |
| Dimensions | 1024 x 576 | 1024 x 576 | 600 x 337 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands | Netherlands | Netherlands,Suriname |
| Language | Dutch | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for RTV Utrecht in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free RTV Utrecht's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RTV Utrecht, you can click the app name below to view related reports, or you can find more info in ASOTools.