Rummy Cafe Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Rummy Cafe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rummy Cafe.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Rummy Cafe

App Name : Rummy Cafe

Logo：

OS : Android

Network : Facebook,Messenger,Audience Network

Developer : davagames

Publisher : Instagram,Facebook

Total creative ads during the time period : 506

Duration : 153

Popularity : 54,199

Check ASO Keywords of Rummy Cafe

2. Rummy Cafe’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rummy Cafe in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Rummy Cafe in the recent period. As of 2021-03-15, among the Rummy Cafe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 26.47%, Playable Ads category's proportion is 0.0%, Image category's proportion is 70.59%, Carousel category's proportion is 2.94%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rummy Cafe's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.11%,

Messenger's proportion is 24.97%,

Audience Network's proportion is 24.97%,

Instagram's proportion is 24.95%,

's proportion is .

In the date of 2021-03-15, Rummy Cafe‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Rummy Cafe

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rummy Cafe. We can see some advertising trends.

Top 1 Ad Creative of Rummy Cafe

Ad Details ：

Headline ：🏆WIN NOW🏆

Text ：🏠 The most trustworthy and easiest Rummy game.
🤩 Use your rummy skills to win.
✌️ Free join and big prizes.

Top 2 Ad Creative of Rummy Cafe

Ad Details ：

Headline ：🏆WIN NOW🏆

Text ：🏠 The most trustworthy and easiest Rummy game.
🤩 Use your rummy skills to win.
✌️ Free join and big prizes.

Top 3 Ad Creative of Rummy Cafe

Ad Details ：

Headline ：🏆WIN NOW🏆

Text ：🏠 The most trustworthy and easiest Rummy game.
🤩 Use your rummy skills to win.
✌️ Free join and big prizes.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Rummy Cafe in recent advertising is Messenger, and the main creative type is Video.

In conclusion: The above is a free Rummy Cafe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Rummy Cafe, you can click the app name below to view related reports, or you can find more info in ASOTools.

终极狼人杀-一场游戏交一群好友

truck'em-all

vegan-dükkan

vegan-dükkan

birbank