Safe Lagoon Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Safe Lagoon 's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Safe Lagoon .
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Safe Lagoon
App Name : Safe Lagoon
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Safe Lagoon Software
Publisher : Facebook,Instagram
Total creative ads during the time period : 44
Duration : 77
Popularity : 20,881
Check ASO Keywords of Safe Lagoon
2. Safe Lagoon ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Safe Lagoon in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Safe Lagoon in the recent period. As of 2021-03-16, among the Safe Lagoon ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Safe Lagoon 's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Safe Lagoon ‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Safe Lagoon
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Safe Lagoon . We can see some advertising trends.
Top 1 Ad Creative of Safe Lagoon
Ad Details ：
Headline ：Manage screen time with Safe Lagoon
Text ：Have you considered how screen time is affecting your child's development?👩💻 👨💻 🎮 MRIs done as part of a study by the National Institute of Health found structural differences in children's brains who spent more than 7 hours per day in front of screens!! With so many children learning at home this year, they're spending MORE time in front of screens while parents have LESS time to to monitor their every move. The Safe Lagoon app allows parents to easily and quickly put guardrails in place on their children's devices that foster healthy online experiences: ⏰ Quickly and easily create healthy schedules for game, app and internet access❗️Block dangerous websites and protect them from harmful internet browsing📍 Never again worry about where they are or where they went with GPS tracking.
Top 2 Ad Creative of Safe Lagoon
Ad Details ：
Headline ：Protect your children from cyber bullies
Text ：Could your child be the victim of cyber bullying? A recent study from dosomething.org found that more than 1 in 3 children between 12 & 17 have been bullied online, and sadly only 1 in 10 feel comfortable reporting it. We know parents have been forced to wear many hats throughout the last year, and it may seem daunting to feel like you're having to monitor your children's every move, so we made it easy with our top-rated parental control app. The Safe Lagoon app monitors more messenger platforms than any other parental control app on the market (Facebook, Instagram, Snapchat, WhatsApp, Skype and More)! Quickly and easily automate alerts based on several customizable monitoring features including ❗️Cyberbullying detection ⚠️ Dangerous or harmful internet browsing ⏰ Excessive screen time
Top 3 Ad Creative of Safe Lagoon
Ad Details ：
Headline ：Manage screen time with Safe Lagoon
Text ：Have you considered how screen time is affecting your child's development?👩💻 👨💻 🎮 MRIs done as part of a study by the National Institute of Health found structural differences in children's brains who spent more than 7 hours per day in front of screens!! With so many children learning at home this year, they're spending MORE time in front of screens while parents have LESS time to to monitor their every move. The Safe Lagoon app allows parents to easily and quickly put guardrails in place on their children's devices that foster healthy online experiences: ⏰ Quickly and easily create healthy schedules for game, app and internet access❗️Block dangerous websites and protect them from harmful internet browsing📍 Never again worry about where they are or where they went with GPS tracking.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 76 | 76 | 76 |
| Popularity | 487 | 486 | 483 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 6 | 6 | 6 |
| Countries | United States,Canada,United Kingdom,Australia | United States,United Kingdom,Australia,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Safe Lagoon in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Safe Lagoon 's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Safe Lagoon , you can click the app name below to view related reports, or you can find more info in ASOTools.