Sainsbury’s SmartShop Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Sainsbury’s SmartShop's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sainsbury’s SmartShop.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Sainsbury’s SmartShop

App Name : Sainsbury’s SmartShop

Logo：

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : Sainsbury's Supermarkets Ltd

Publisher : Instagram,Norsk Kalender 2021 med Ukenummer og Helligdager,Fast electrical calculations electrical app free,English-french & French-english offline dictionary,Good Night Gifs with the best Wishes in Chinese,اغاني دينية رائعة 2021‎,HD Camera Pro,Rapid OCR(Android ScanToText),Hebrew Greek and English Bible

Total creative ads during the time period : 111

Duration : 926

Popularity : 16,791

Check ASO Keywords of Sainsbury’s SmartShop

2. Sainsbury’s SmartShop’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sainsbury’s SmartShop in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Sainsbury’s SmartShop in the recent period. As of 2021-03-10, among the Sainsbury’s SmartShop‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Sainsbury’s SmartShop's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

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In the date of 2021-03-10, Sainsbury’s SmartShop‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Sainsbury’s SmartShop

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sainsbury’s SmartShop. We can see some advertising trends.

Top 1 Ad Creative of Sainsbury’s SmartShop

Ad Details ：

Headline ：Get the SmartShop app

Text ：Attention shoppers of Archer Road – you can now join the other 253,648 people shopping smarter

Top 2 Ad Creative of Sainsbury’s SmartShop

Ad Details ：

Headline ：Shop quicker with SmartShop

Text ：SmartShop lets you scan and bag products as you go 💨 so you can finish your shop in record time ⏱. T&Cs apply. Selected stores only.

Top 3 Ad Creative of Sainsbury’s SmartShop

Ad Details ：

Headline ：Shop quicker with SmartShop

Text ：SmartShop lets you scan and bag products as you go 💨 so you can finish your shop in record time ⏱ and skip the tills. T&Cs apply. Selected stores only.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Sainsbury’s SmartShop in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Sainsbury’s SmartShop's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Sainsbury’s SmartShop, you can click the app name below to view related reports, or you can find more info in ASOTools.

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