Santa Calls Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Santa Calls's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Santa Calls.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Santa Calls
App Name : Santa Calls
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Eli Miller
Publisher : Instagram,Facebook
Total creative ads during the time period : 71
Duration : 152
Popularity : 35,343
Check ASO Keywords of Santa Calls
2. Santa Calls’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Santa Calls in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Santa Calls in the recent period. As of 2021-03-15, among the Santa Calls‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Santa Calls's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.35%,
Messenger's proportion is 33.35%,
Facebook's proportion is 33.29%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Santa Calls‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Santa Calls
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Santa Calls. We can see some advertising trends.
Top 1 Ad Creative of Santa Calls
Ad Details ：
Headline ：Santa Calls
Text ：Santa Calls is a magical app that immediately connects families to the North Pole. We fill the gap between a real, trained Santa and giving every child an opportunity to believe.
Top 2 Ad Creative of Santa Calls
Ad Details ：
Headline ：Santa Calls
Text ：Santa Calls is a magical app that immediately connects families to the North Pole. We fill the gap between a real, trained Santa and giving every child an opportunity to believe.
Top 3 Ad Creative of Santa Calls
Ad Details ：
Headline ：Santa Calls
Text ：Santa Calls is a magical app that immediately connects families to the North Pole. We fill the gap between a real, trained Santa and giving every child an opportunity to believe.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 124 | 124 | 124 |
| Popularity | 914 | 914 | 913 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Santa Calls in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Santa Calls's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Santa Calls, you can click the app name below to view related reports, or you can find more info in ASOTools.