SberZvuk: more than just music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SberZvuk: more than just music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SberZvuk: more than just music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SberZvuk: more than just music
App Name : SberZvuk: more than just music
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Zvuk LLC
Publisher : Instagram,Facebook,Brick calculator,Blues Radio Online,Malaysia MUSIC Radio,Music Player
Total creative ads during the time period : 347
Duration : 273
Popularity : 29,006
Check ASO Keywords of SberZvuk: more than just music
2. SberZvuk: more than just music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SberZvuk: more than just music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SberZvuk: more than just music in the recent period. As of 2021-03-15, among the SberZvuk: more than just music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 73.24%, Playable Ads category's proportion is 0.0%, Image category's proportion is 26.76%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SberZvuk: more than just music's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.96%,
Messenger's proportion is 26.94%,
Facebook's proportion is 24.38%,
Audience Network's proportion is 21.72%,
's proportion is .
In the date of 2021-03-15, SberZvuk: more than just music‘s network with the most ads is Messenger and its proportion is 26.76%.
3. Top 3 Ad Creative Analysis of SberZvuk: more than just music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SberZvuk: more than just music. We can see some advertising trends.
Top 1 Ad Creative of SberZvuk: more than just music
Ad Details ：
Headline ：Первый месяц бесплатно!
Text ：Слушай своих любимых исполнителей в нашем приложении! Более 40 млн треков!
Top 2 Ad Creative of SberZvuk: more than just music
Ad Details ：
Headline ：Первый месяц бесплатно!
Text ：Слушай своих любимых исполнителей в нашем приложении! Более 40 млн треков!
Top 3 Ad Creative of SberZvuk: more than just music
Ad Details ：
Headline ：Первый месяц бесплатно!
Text ：Слушай своих любимых исполнителей в нашем приложении! Более 40 млн треков!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 41 | 41 | 41 |
| Popularity | 227 | 227 | 226 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for SberZvuk: more than just music in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free SberZvuk: more than just music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SberZvuk: more than just music, you can click the app name below to view related reports, or you can find more info in ASOTools.