SBS News Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the SBS News’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SBS News.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of SBS News

App Name : SBS News

Logo

SBS News-SocialPeta

OS : iOS

Network : Facebook,Messenger,Twitter

Developer : Special Broadcasting Service Corporation

Publisher :

Total creative ads during the time period : 62

Duration : 541

Popularity : 6,524

2. SBS News’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser SBS News in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of SBS News in the recent period. As of 2020-09-04, among the SBS News‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, SBS News’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Audience Network’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, SBS News‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of SBS News

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SBS News. We can see some advertising trends.

Top 1 Ad Creative of SBS News

Ad Details :

Headline :Yazidi teenagers in Australia demand freedom for women captured by IS

Text :Yazidis from Wagga Wagga have held a rally outside Parliament House calling on Australia and the international community not to forget their plight.

Top 2 Ad Creative of SBS News

Ad Details :

Headline :Gay couples from largest Native American tribe call for marriage equality

Text :Same-sex marriage is legal in the state where Alray and Brennen live, but not on the reservation they call home.

Top 3 Ad Creative of SBS News

Ad Details :

Headline :This is what happened to the children on Nauru that Australia rejected

Text :The final refugee children to leave Australia's offshore processing centre may now be resettled in the US, but the scars of life in detention remain.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 333 339 297
Popularity 999 999 997
Dimensions 850 x 478 850 x 478 850 x 478
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 2
Countries Australia,United States,United Kingdom,Canada Canada,United Kingdom,Australia,United States France,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for SBS News in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free SBS News’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to SBS News, you can click the app name below to view related reports.