SBS News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SBS News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SBS News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SBS News
App Name : SBS News
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : SBS Corporation
Publisher : Facebook,Instagram,Prophets' Stories for Kids,SBS PopAsia,Cisana TV+ TV Listings guide Norway EPG,Itiruçu Online,Gear S2/S3 Social Feed
Total creative ads during the time period : 232
Duration : 880
Popularity : 14,641
Check ASO Keywords of SBS News
2. SBS News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SBS News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SBS News in the recent period. As of 2021-05-28, among the SBS News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, SBS News's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, SBS News‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of SBS News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SBS News. We can see some advertising trends.
Top 1 Ad Creative of SBS News
Ad Details ：
Headline ：New calls for an overhaul of Australia's political donation laws amid concern about influence
Text ：The Centre for Public Integrity believes that the donation threshold should be lowered to a cap of $1,000. Currently, any donation less than $14,300 does not need to be disclosed.
The present system also sets a year long delay for the disclosure of donations - meaning that donations during political campaigns, are only revealed long after the campaign is well and truly forgotten.
We need real-time disclosures of donations.
https://www.sbs.com.au/news/new-calls-for-an-overhaul-of-australia-s-political-donation-laws-amid-concern-about-influence
Top 2 Ad Creative of SBS News
Ad Details ：
Headline ：Download The SBS News App
Text ：Download The Free SBS News App For The Latest Headlines \x26 Breaking News Alerts.
Top 3 Ad Creative of SBS News
Ad Details ：
Headline ：Delivery rider Rosya feared for her life after an accident. The stats show she's not alone
Text ：Slater and Gordon Practice Group Leader Jasmina Mackovic is helping Ms Lihong Wei, the widow of Hungry Panda delivery rider Xiaojun Chen who died after being hit by a bus whilst making a delivery in September, with a landmark case to show that delivery drivers are employees and should be entitled to the same support and compensation as other workers.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 82 | 33 | 24 |
| Popularity | 312 | 173 | 117 |
| Dimensions | 600 x 337 | 512 x 250 | 600 x 337 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | Audience Network | |
| Related Ads | 5 | 1 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | United States,United Kingdom,Canada,Australia | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SBS News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SBS News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SBS News, you can click the app name below to view related reports, or you can find more info in ASOTools.