Scarflings Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scarflings's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scarflings.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scarflings
App Name : Scarflings
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : Michael Yap
Publisher : Instagram,Facebook,Tie A Scarf and Shawl Lite
Total creative ads during the time period : 313
Duration : 415
Popularity : 180,626
Check ASO Keywords of Scarflings
2. Scarflings’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Scarflings in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scarflings in the recent period. As of 2021-03-15, among the Scarflings‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 36.46%, Playable Ads category's proportion is 0.0%, Image category's proportion is 58.01%, Carousel category's proportion is 5.52%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Scarflings's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.33%,
Facebook's proportion is 25.19%,
Audience Network's proportion is 24.74%,
Messenger's proportion is 24.74%,
's proportion is .
In the date of 2021-03-15, Scarflings‘s network with the most ads is Instagram and its proportion is 27.07%.
3. Top 3 Ad Creative Analysis of Scarflings
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scarflings. We can see some advertising trends.
Top 1 Ad Creative of Scarflings
Ad Details ：
Headline ：🌸Red & Blue Boho Square Fringe Shawl
Text ：⭐️⭐️⭐️⭐️⭐️ "Finest scarves and accessories. Perfect gifts for family and friends."
🌸 FREE SHIPPING
🌸 30 DAY RETURNS
🌸 100% SILK & WOOL
Get Yours Now ➡️ https://scarflings.com/
Top 2 Ad Creative of Scarflings
Ad Details ：
Headline ：Gemini Mood Wool Shawl
Text ：🧣 Come back, we miss you! Liked what you saw?
Use Code SCARF to get $10 OFF your Order TODAY!
Shop Now ➡ www.scarflings.com
Top 3 Ad Creative of Scarflings
Ad Details ：
Headline ：Premium Scarves. 100% Australian Wool
Text ：We are committed to being your one-stop shop for scarves & accessories — delivering quality, allure, and style directly to your door.
Shop Now > www.scarflings.com
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 357 | 357 | 368 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 3 | 2 | 5 |
| Countries | United States | Australia,United Kingdom,United States,Canada | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Scarflings in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Scarflings's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scarflings, you can click the app name below to view related reports, or you can find more info in ASOTools.