Tinder - Dating, Make Friends and Meet New People Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tinder - Dating, Make Friends and Meet New People's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tinder - Dating, Make Friends and Meet New People.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tinder - Dating, Make Friends and Meet New People
App Name : Tinder - Dating, Make Friends and Meet New People
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Tinder
Publisher : Instagram,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,USA Weather forecast,Video Collage Maker,UC Mini-Download Video Status & Movies,SHAREit - Transfer & Share
Total creative ads during the time period : 5,215
Duration : 2,439
Popularity : 709,411
Check ASO Keywords of Tinder - Dating, Make Friends and Meet New People
2. Tinder - Dating, Make Friends and Meet New People’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tinder - Dating, Make Friends and Meet New People in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tinder - Dating, Make Friends and Meet New People in the recent period. As of 2021-03-15, among the Tinder - Dating, Make Friends and Meet New People‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.72%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.52%, Carousel category's proportion is 6.76%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Tinder - Dating, Make Friends and Meet New People's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.38%,
Instagram's proportion is 22.98%,
Messenger's proportion is 22.61%,
Audience Network's proportion is 17.97%,
Google Ads(Admob)'s proportion is 0.98%.
In the date of 2021-03-15, Tinder - Dating, Make Friends and Meet New People‘s network with the most ads is Facebook and its proportion is 29.18%.
3. Top 3 Ad Creative Analysis of Tinder - Dating, Make Friends and Meet New People
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tinder - Dating, Make Friends and Meet New People. We can see some advertising trends.
Top 1 Ad Creative of Tinder - Dating, Make Friends and Meet New People
Ad Details ：
Headline ：Baixe o Tinder!
Text ：With 30 billion matches to date, Tinder® is the world’s most popular app for meeting new people. Think of us as your most dependable wingmate—wherever you go, we’ll be there. If you’re here to meet new people, expand your social network, meet locals when you’re traveling, or just live in ...
Top 2 Ad Creative of Tinder - Dating, Make Friends and Meet New People
Ad Details ：
Headline ：Download Tinder now!
Text ：
Top 3 Ad Creative of Tinder - Dating, Make Friends and Meet New People
Ad Details ：
Headline ：Get started today!
Text ：Come, live the #SwipeLife because #AdultingCanWait!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 254 | 334 | 278 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Italy,Brazil | Bangladesh,India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tinder - Dating, Make Friends and Meet New People in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Tinder - Dating, Make Friends and Meet New People's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tinder - Dating, Make Friends and Meet New People, you can click the app name below to view related reports, or you can find more info in ASOTools.