ScholarshipOwl Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ScholarshipOwl's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ScholarshipOwl.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ScholarshipOwl
App Name : ScholarshipOwl
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Owl Marketing Ltd
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,Montage Video Musique
Total creative ads during the time period : 163
Duration : 629
Popularity : 64,826
Check ASO Keywords of ScholarshipOwl
2. ScholarshipOwl’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ScholarshipOwl in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ScholarshipOwl in the recent period. As of 2021-03-15, among the ScholarshipOwl‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.43%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ScholarshipOwl's the proportion of networks impressions are placed like this:
Facebook's proportion is 43.71%,
Instagram's proportion is 18.84%,
Audience Network's proportion is 18.72%,
Messenger's proportion is 18.72%,
's proportion is .
In the date of 2021-03-15, ScholarshipOwl‘s network with the most ads is Facebook and its proportion is 35.71%.
3. Top 3 Ad Creative Analysis of ScholarshipOwl
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ScholarshipOwl. We can see some advertising trends.
Top 1 Ad Creative of ScholarshipOwl
Ad Details ：
Headline ：The One Scholarship Tactic Winners Do To Succeed
Text ：ScholarshipOwl is a fast, easy and reliable app for you to search and apply for scholarships. Explore the whole range of opportunities on your educational journey and increase the chances of getting one of the many scholarships from our database! Instantly know when you win the scholarship award ...
Top 2 Ad Creative of ScholarshipOwl
Ad Details ：
Headline ：37 Unique College Scholarships That Nobody Bothers to Apply For
Text ：Apply for 100s of college scholarships with a single registration.
Top 3 Ad Creative of ScholarshipOwl
Ad Details ：
Headline ：37 Weird College Scholarships Most Students Don't Realize They're Eligible For
Text ：Apply to 100s of scholarships and use just one form 👇
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 253 | 316 | 375 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Australia,United Kingdom,Canada,United States | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ScholarshipOwl in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ScholarshipOwl's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ScholarshipOwl, you can click the app name below to view related reports, or you can find more info in ASOTools.