Grove Collaborative Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Grove Collaborative's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Grove Collaborative.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Grove Collaborative
App Name : Grove Collaborative
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Grove Collaborative
Publisher : Instagram,Facebook
Total creative ads during the time period : 744
Duration : 1,035
Popularity : 60,203
Check ASO Keywords of Grove Collaborative
2. Grove Collaborative’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Grove Collaborative in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Grove Collaborative in the recent period. As of 2021-03-15, among the Grove Collaborative‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Grove Collaborative's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Grove Collaborative‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Grove Collaborative
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Grove Collaborative. We can see some advertising trends.
Top 1 Ad Creative of Grove Collaborative
Ad Details ：
Headline ：5 Things People With Tidy Homes Don't Do
Text ：What I learned from spying on tidy people...
Top 2 Ad Creative of Grove Collaborative
Ad Details ：
Headline ：Do You Grove?
Text ：You can’t have my Mrs. Meyer’s starter set, but you can get your own for free. Go to grove.co/jugglingthejenkins and if you spend $20 (on whatever you want), you’ll receive a FREE Mrs. Meyer's multi-purpose spray, Mrs. Meyer's hand soap, Mrs. Meyer's dish soap, a pack of walnut scrubbers, and a caddy to keep it in! Y’all know momma loves her some free stuff. GO!
Top 3 Ad Creative of Grove Collaborative
Ad Details ：
Headline ：My Home Is Calmer Because We Stopped These 5 Things
Text ：I realized that it's not about perfection...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 3 | 12 | 1 |
| Popularity | 1,000 | 1,000 | 999 |
| Dimensions | 720 x 720 | 1280 x 720 | 720 x 720 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 2 | 3 | 2 |
| Countries | Australia,Canada,United States,United Kingdom | United States | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Grove Collaborative in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Grove Collaborative's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Grove Collaborative, you can click the app name below to view related reports, or you can find more info in ASOTools.