Inkifi Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Inkifi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Inkifi.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Inkifi
App Name : Inkifi
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Oyster Images Ltd
Publisher : Instagram,Facebook,Ant Smasher,Flowers Wallpaper,PlayCo,診断＆クイズforフェアリーテイル(FAIRY TAIL)
Total creative ads during the time period : 404
Duration : 679
Popularity : 84,595
Check ASO Keywords of Inkifi
2. Inkifi’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Inkifi in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Inkifi in the recent period. As of 2021-03-15, among the Inkifi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 31.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 58.54%, Carousel category's proportion is 9.76%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Inkifi's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.4%,
Facebook's proportion is 30.2%,
Messenger's proportion is 23.05%,
Audience Network's proportion is 16.35%,
's proportion is .
In the date of 2021-03-15, Inkifi‘s network with the most ads is Facebook and its proportion is 26.83%.
3. Top 3 Ad Creative Analysis of Inkifi
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Inkifi. We can see some advertising trends.
Top 1 Ad Creative of Inkifi
Ad Details ：
Headline ：Unforgettable moments framed for a lifetime ✨
Text ：
Top 2 Ad Creative of Inkifi
Ad Details ：
Headline ：Unforgettable moments framed for a lifetime ✨
Text ：
Top 3 Ad Creative of Inkifi
Ad Details ：
Headline ：Square Prints
Text ：Decorate your home with personalised prints that capture your precious memories 📸
Simply upload your favourite photos and they'll be delivered right to your door 💖
Use code 15OFF for 15% off
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 168 | 168 | 130 |
| Popularity | 983 | 982 | 930 |
| Dimensions | 400 x 400 | 400 x 400 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom | United States,United Kingdom | United States |
| Language | Norwegian | Norwegian | English |
Through the above analysis, we can see that the most effective channel for Inkifi in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Inkifi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Inkifi, you can click the app name below to view related reports, or you can find more info in ASOTools.