Scoopon Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scoopon's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scoopon.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scoopon
App Name : Scoopon
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Scoopon Pty Ltd
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,D&D Style Medieval Fantasy RPG (Choices Game),Puzzle Game,NYC Mta Bus Tracker
Total creative ads during the time period : 1,363
Duration : 1,120
Popularity : 435,956
Check ASO Keywords of Scoopon
2. Scoopon’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Scoopon in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scoopon in the recent period. As of 2021-03-15, among the Scoopon‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Scoopon's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.11%,
Audience Network's proportion is 25.07%,
Instagram's proportion is 24.94%,
Messenger's proportion is 24.88%,
's proportion is .
In the date of 2021-03-15, Scoopon‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Scoopon
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scoopon. We can see some advertising trends.
Top 1 Ad Creative of Scoopon
Ad Details ：
Headline ：Eastern Creek Go Kart Experiences
Text ：Looking for an adventure close to home? Get the ultimate adrenaline rush with Eastern Creek Go Kart Experiences, now up to 56% off! Perfect for Adults and Kids to get out and about.
Top 2 Ad Creative of Scoopon
Ad Details ：
Headline ：Car Wash and Detail Packages
Text ：Car in need of some TLC? Get your car sparkling like new with a car wash package from Magic Hand Car Wash at Westfield Chermside. Save up to 42% on this package with Scoopon.
Top 3 Ad Creative of Scoopon
Ad Details ：
Headline ：Car Wash and Detail Packages
Text ：Car in need of some TLC? Get your car sparkling like new with a car wash package from Magic Hand Car Wash at Westfield Chermside. Save up to 42% on this package with Scoopon.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 157 | 157 | 157 |
| Popularity | 967 | 967 | 967 |
| Dimensions | 600 x 337 | 600 x 337 | 600 x 337 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Scoopon in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Scoopon's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scoopon, you can click the app name below to view related reports, or you can find more info in ASOTools.