Scrabble® GO - New Word Game Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scrabble® GO - New Word Game's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scrabble® GO - New Word Game.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scrabble® GO - New Word Game
App Name : Scrabble® GO - New Word Game
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Messenger
Developer : Scopely
Publisher : Instagram,Word Master - Classic,Facebook,Canasta - Card Game,Word Swipe - Word Search Games,Mahjong Magic Journey 3 Free
Total creative ads during the time period : 2,934
Duration : 1,002
Popularity : 330,274
Check ASO Keywords of Scrabble® GO - New Word Game
2. Scrabble® GO - New Word Game’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Scrabble® GO - New Word Game in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scrabble® GO - New Word Game in the recent period. As of 2021-05-27, among the Scrabble® GO - New Word Game‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Scrabble® GO - New Word Game's the proportion of networks impressions are placed like this:
Facebook's proportion is 20.44%,
Messenger's proportion is 20.37%,
Audience Network's proportion is 20.23%,
Instagram's proportion is 20.23%,
Google Ads(Admob)'s proportion is 18.73%.
In the date of 2021-05-27, Scrabble® GO - New Word Game‘s network with the most ads is Google Ads(Admob) and its proportion is 23.68%.
3. Top 3 Ad Creative Analysis of Scrabble® GO - New Word Game
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scrabble® GO - New Word Game. We can see some advertising trends.
Top 1 Ad Creative of Scrabble® GO - New Word Game
Ad Details ：
Headline ：Improve your vocabulary with NEW Scrabble GO!
Text ：Play for fun. Play to win. Play to connect with your friends and family. However you play, the NEW Scrabble GO has it for you.
Top 2 Ad Creative of Scrabble® GO - New Word Game
Ad Details ：
Headline ：Improve your vocabulary with NEW Scrabble GO!
Text ：Play for fun. Play to win. Play to connect with your friends and family. However you play, the NEW Scrabble GO has it for you.
Top 3 Ad Creative of Scrabble® GO - New Word Game
Ad Details ：
Headline ：Improve your vocabulary with NEW Scrabble GO!
Text ：Play for fun. Play to win. Play to connect with your friends and family. However you play, the NEW Scrabble GO has it for you.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 217 | 217 | 217 |
| Popularity | 980 | 979 | 979 |
| Dimensions | 224 x 400 | 400 x 224 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | France | France | France |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Scrabble® GO - New Word Game in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Scrabble® GO - New Word Game's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scrabble® GO - New Word Game, you can click the app name below to view related reports, or you can find more info in ASOTools.