Scrabble GO - New Word Game Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Scrabble GO - New Word Game’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scrabble GO - New Word Game.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Scrabble GO - New Word Game

App Name : Scrabble GO - New Word Game


Scrabble GO - New Word Game-SocialPeta

OS : Android

Network : Facebook,Google Ads(Admob),Audience Network

Developer : Scopely

Publisher : Greeting/invitation Card Maker,Crossword Climber,Slots Prosperity Tiger ™,Словолом,English Crossword puzzle,看图猜成语,أدعيه ضد الحسد و العين

Total creative ads during the time period : 1,889

Duration : 924

Popularity : 202,145

2. Scrabble GO - New Word Game’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Scrabble GO - New Word Game in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Scrabble GO - New Word Game in the recent period. As of 2020-09-07, among the Scrabble GO - New Word Game‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 90.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 10.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Scrabble GO - New Word Game’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 29.24%,

Audience Network’s proportion is 25.92%,

Instagram’s proportion is 22.42%,

Messenger’s proportion is 22.42%,

’s proportion is .

In the date of 2020-09-07, Scrabble GO - New Word Game‘s network with the most ads is Facebook and its proportion is 45.0%.

3. Top 3 Ad Creative Analysis of Scrabble GO - New Word Game

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scrabble GO - New Word Game. We can see some advertising trends.

Top 1 Ad Creative of Scrabble GO - New Word Game

Ad Details :

Headline :Améliorez votre vocabulaire avec le nouveau Scrabble GO!

Text :

Top 2 Ad Creative of Scrabble GO - New Word Game

Ad Details :

Headline :Improve your vocabulary with NEW Scrabble GO!

Text :

Top 3 Ad Creative of Scrabble GO - New Word Game

Ad Details :

Headline :Improve your vocabulary with NEW Scrabble GO!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 165 109 111
Popularity 867 838 834
Dimensions 320 x 400 320 x 400 320 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries Pakistan,Poland,Peru,Laos,Argentina,Philippines,Canada,Bhutan,Albania,Panama,United States,Chile,Mexico,France,Tanzania,Venezuela,Greece Nicaragua,Brazil,United States,Peru,Chile,Qatar,Thailand,Kuwait,Indonesia,Panama United Kingdom
Language French NA English

Through the above analysis, we can see that the most effective channel for Scrabble GO - New Word Game in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Scrabble GO - New Word Game’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Scrabble GO - New Word Game, you can click the app name below to view related reports.