Evernote Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Evernote’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Evernote.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Evernote

App Name : Evernote

Logo

Evernote-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Evernote Corporation

Publisher : Bangla Keyboard,Myanmar Keyboard,Myanmar Calendar 2018,WA Delete for Everyone | View Deleted Messages,Kalender Indonesia 2019,Easy Urdu Typing - English to urdu Keyboard,Flashlight,Love Greetings Picture Message,따릉이 어딨어? (따릉이 타이머, 따릉이 지도, 서울시 공유자전거 따릉이)

Total creative ads during the time period : 428

Duration : 2,006

Popularity : 96,107

2. Evernote’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Evernote in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Evernote in the recent period. As of 2020-09-07, among the Evernote‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Evernote’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Evernote‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Evernote

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Evernote. We can see some advertising trends.

Top 1 Ad Creative of Evernote

Ad Details :

Headline :Bullet Journal: Записываем жизнь в блокнот - Kislorod.io

Text :Кто о чем, а Kislorod опять об удобных инструментах планирования своей яркой и насыщенной жизни. У вас может возникнуть ощущение, что мы тут все немного сектанты, стремя...

Top 2 Ad Creative of Evernote

Ad Details :

Headline :9 Apps to Help You Work Your Inner Designer

Text :We polled designers, trend experts and influencers from the home decor world to get the scoop on what apps make their jobs easier, more fun and more inspiring—or all three.

Top 3 Ad Creative of Evernote

Ad Details :

Headline :9 Apps to Help You Work Your Inner Designer

Text :We polled designers, trend experts and influencers from the home decor world to get the scoop on what apps make their jobs easier, more fun and more inspiring—or all three.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 2 2
Popularity 59 53 53
Dimensions 1920 x 1080 1500 x 1000 1500 x 1000
Creative Type Image Image Image
Network Facebook Messenger Facebook
Related Ads 1 1 1
Countries Russia Canada,United States,Australia,United Kingdom Canada,United States,Australia,United Kingdom
Language Russian English English

Through the above analysis, we can see that the most effective channel for Evernote in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Evernote’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Evernote, you can click the app name below to view related reports.