Sephora Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Sephora's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sephora.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Sephora

App Name : Sephora

Logo：

OS : Android

Network : Facebook,Instagram,Google Ads(Admob)

Developer : SEPHORA

Publisher : Instagram,Facebook,Mafia online,Cacheta Gin Rummy - Card Game,Four in a Line,Gyan Mahakumbh 2019,Coin Avengers:Millionaire challenge,미소녀 탐정 맞고 - 시티헌터 액션 고스톱

Total creative ads during the time period : 163

Duration : 106

Popularity : 11,024

Check ASO Keywords of Sephora

2. Sephora’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sephora in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Sephora in the recent period. As of 2021-03-13, among the Sephora‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Sephora's the proportion of networks impressions are placed like this:

Instagram's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-03-13, Sephora‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Sephora

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sephora. We can see some advertising trends.

Top 1 Ad Creative of Sephora

Ad Details ：

Headline ：versace dylan blue deo spray 100 ml

Text ：{{product.custom_label_0}}

Top 2 Ad Creative of Sephora

Ad Details ：

Headline ：the neck and décolleté concentrate

Text ：{{product.custom_label_0}}

Top 3 Ad Creative of Sephora

Ad Details ：

Headline ：Hello Gorgeous!

Text ：Hello Gorgeous! NYC sokaklarında @SaraSampaio ve tamamen kadınlarla çekilen Michael Kors Gorgeous! Kampanya filmi, kadın ruhunun bireyselliğini ve iyimserliğini kutluyor.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Sephora in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Sephora's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Sephora, you can click the app name below to view related reports, or you can find more info in ASOTools.

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