ServiceMonster Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ServiceMonster's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ServiceMonster.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ServiceMonster
App Name : ServiceMonster
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Principal Focus, LLC
Publisher : Instagram,Facebook,Happy Burger,学画画为乐高精灵,Create Your Own Man SuperHero - Comics Book Character Dress Up Game for Kids & Boys,The Snow Queen Story Book
Total creative ads during the time period : 190
Duration : 704
Popularity : 52,547
Check ASO Keywords of ServiceMonster
2. ServiceMonster’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ServiceMonster in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ServiceMonster in the recent period. As of 2021-03-15, among the ServiceMonster‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 70.59%, Playable Ads category's proportion is 0.0%, Image category's proportion is 29.41%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ServiceMonster's the proportion of networks impressions are placed like this:
Facebook's proportion is 66.72%,
Audience Network's proportion is 11.09%,
Instagram's proportion is 11.09%,
Messenger's proportion is 11.09%,
's proportion is .
In the date of 2021-03-15, ServiceMonster‘s network with the most ads is Facebook and its proportion is 29.41%.
3. Top 3 Ad Creative Analysis of ServiceMonster
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ServiceMonster. We can see some advertising trends.
Top 1 Ad Creative of ServiceMonster
Ad Details ：
Headline ：Try it free for 14 days.
Text ：What do you need to take your cleaning business to the next level?
It’s simple with ServiceMonster.
Top 2 Ad Creative of ServiceMonster
Ad Details ：
Headline ：Free for 14 Days
Text ：Featuring powerful scheduling to fit your workflow, easy payment options, and complete job & order management. The app built for exterior cleaning pros.
Get started free for 14 days.
Top 3 Ad Creative of ServiceMonster
Ad Details ：
Headline ：Free for 14 Days
Text ：Featuring powerful scheduling to fit your workflow, easy payment options, and complete job & order management. The app built for exterior cleaning pros.
Get started free for 14 days.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 405 | 412 | 412 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1440 x 810 | 1440 x 1078 | 1440 x 1078 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ServiceMonster in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ServiceMonster's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ServiceMonster, you can click the app name below to view related reports, or you can find more info in ASOTools.