SG Cares Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SG Cares's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SG Cares.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SG Cares
App Name : SG Cares
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : National Volunteer and Philanthropy Centre
Publisher : Instagram,Facebook,Square Fit Size -Photo Editor &Photo Collage Maker
Total creative ads during the time period : 201
Duration : 846
Popularity : 12,507
Check ASO Keywords of SG Cares
2. SG Cares’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SG Cares in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SG Cares in the recent period. As of 2021-03-11, among the SG Cares‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, SG Cares's the proportion of networks impressions are placed like this:
Facebook's proportion is 75.0%,
Instagram's proportion is 25.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, SG Cares‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of SG Cares
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SG Cares. We can see some advertising trends.
Top 1 Ad Creative of SG Cares
Ad Details ：
Headline ：Back To School With Sun Ling #FriendsofSuzy by Cerebral Palsy Alliance Singapore
Text ：Most children would dread the re-opening of the school term in January as it may mean less time for play and more homework...
Not for Sun Ling who graduated from CPAS School, a Special Education (SPED) School catering to students with moderate to severe multiple disabilities.
Sun Ling was born with cerebral palsy and is a wheelchair user. However, that has not stopped her from participating actively in school. She was even appointed Head Prefect!
Your support can help students like Sun Ling to have an empowering and fulfilling learning journey.
Show your support: https://www.giving.sg/cerebral-palsy-alliance-singapore/back_to_school_with_sunling
#Cerebralpalsysg #FriendsofSuzy #sgunited #SGCares #givingsg
Top 2 Ad Creative of SG Cares
Ad Details ：
Headline ：'Tis the season of giving.
Text ：This month, we are matching donations 1:1 for SPD. Here's your chance to help empower others like Kim Chuan. #HeartofSG
Top 3 Ad Creative of SG Cares
Ad Details ：
Headline ：'Tis the season of giving.
Text ：This month, we are matching donations 1:1 for SPD. Here's your chance to help empower others like Kim Chuan. #HeartofSG
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 28 | 23 | 23 |
| Popularity | 135 | 113 | 113 |
| Dimensions | 600 x 600 | 426 x 426 | 426 x 426 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Australia,Canada | Canada,United Kingdom,United States,Australia | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SG Cares in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SG Cares's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SG Cares, you can click the app name below to view related reports, or you can find more info in ASOTools.