Delfi.lv Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Delfi.lv's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Delfi.lv.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Delfi.lv
App Name : Delfi.lv
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : AS Delfi
Publisher : Facebook,Instagram
Total creative ads during the time period : 843
Duration : 749
Popularity : 87,938
Check ASO Keywords of Delfi.lv
2. Delfi.lv’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Delfi.lv in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Delfi.lv in the recent period. As of 2021-05-27, among the Delfi.lv‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Delfi.lv's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Delfi.lv‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Delfi.lv
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Delfi.lv. We can see some advertising trends.
Top 1 Ad Creative of Delfi.lv
Ad Details ：
Headline ：Fotoradari neiekasē cik plānots; jaunu iegāde zem jautājuma zīmes
Text ：❗️Nepiekrītu apgalvojumam, ka radari jāaplūko kā ienākumu avots valsts budžetā!
📣Drīzāk esmu gandarīts, ka vietās, kur uzstādīti radari, ceļu satiksmes negadījumu skaits ir mazinājies. Vienlaikus kopējā ceļu satiksmes negadījumu ar cietušiem statistika nav iepriecinoša, tāpēc jāmeklē risinājumi un viens no tiem varētu būt vidējā ātruma radaru uzstādīšana, bet noteikti ne ienākumu gūšanai valsts budžetā!
#satiksmes_drošība #Radari #JKP
Top 2 Ad Creative of Delfi.lv
Ad Details ：
Headline ：Edgars Tavars: Zaļais patriotisms!
Top 3 Ad Creative of Delfi.lv
Ad Details ：
Headline ：Pēteris Liniņš: Bažas par politisku motivāciju akcīzes nodokļa aprēķinos
Text ：2019. gada vasarā sasteigti tika pieņemts lēmums par stiprā alkohola akcīzes nodokļa likmju būtisku samazinājumu. Tajā pat laikā alus akcīzes nodokļa likmes tika saglabātas nemainīgas. Publiski plaši tika ziņots, ka lēmums bija plānots kā īstermiņa solis un tika solīts, ka Latvijas un Igaunijas Ministru prezidenti vienosies par ilgtermiņa risinājumu. Savukārt tagad tiek runāts par stipro dzērienu likmes "iesaldēšanu" vai minimālu akcīzes nodokļa celšanu, kas nesaskan ar likumā noteikto.
Alus nozare uzskata – šāda nozares "raustīšana" neļauj plānot attīstītību ilgtermiņā, tāpēc alkohola likmēm ir jāatgriežas 2019. gada sākuma likmju apmērā un jebkurš mēģinājums iesaldēt zemās likmes stiprajam alkoholam ir pretrunā ar godīgu konkurenci un valsts interesēm.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 369 | 376 | 238 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 995 x 521 | 995 x 521 | 995 x 521 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Latvia | Latvia | Latvia |
| Language | NA | English | NA |
Through the above analysis, we can see that the most effective channel for Delfi.lv in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Delfi.lv's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Delfi.lv, you can click the app name below to view related reports, or you can find more info in ASOTools.