Shake Shack Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shake Shack's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shake Shack.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shake Shack
App Name : Shake Shack
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Shake Shack
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,TopBuzz: Notícias,Vídeos, GIFs,OLX Classifieds,Fotor - Photo Editor&Collage,GulogGratis
Total creative ads during the time period : 514
Duration : 1,495
Popularity : 79,870
Check ASO Keywords of Shake Shack
2. Shake Shack’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Shake Shack in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shake Shack in the recent period. As of 2021-03-15, among the Shake Shack‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 34.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.57%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Shake Shack's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.17%,
Audience Network's proportion is 24.96%,
Facebook's proportion is 24.95%,
Instagram's proportion is 24.93%,
's proportion is .
In the date of 2021-03-15, Shake Shack‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Shake Shack
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shake Shack. We can see some advertising trends.
Top 1 Ad Creative of Shake Shack
Ad Details ：
Headline ：Shack At Your Fingertips
Text ：Shake Shack's coming to Sacramento! Order ahead on our Shack App + we'll have your meal ready, safe + sealed when you walk in.
Top 2 Ad Creative of Shake Shack
Ad Details ：
Headline ：Shack At Your Fingertips
Text ：Shake Shack's coming to Sacramento! Order ahead on our Shack App + we'll have your meal ready, safe + sealed when you walk in.
Top 3 Ad Creative of Shake Shack
Ad Details ：
Headline ：Shack At Your Fingertips
Text ：Shake Shack's coming to Sacramento! Order ahead on our Shack App + we'll have your meal ready, safe + sealed when you walk in.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 284 | 284 | 284 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | United States,Canada,Australia,United Kingdom | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Shake Shack in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Shake Shack's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shake Shack, you can click the app name below to view related reports, or you can find more info in ASOTools.