Showpo: Women's fashion shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Showpo: Women's fashion shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Showpo: Women's fashion shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Showpo: Women's fashion shopping
App Name : Showpo: Women's fashion shopping
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : IT Showpo
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Ant Smasher,AppMgr III (App 2 SD, Hide and Freeze apps),Alarm Clock
Total creative ads during the time period : 2,400
Duration : 968
Popularity : 237,005
Check ASO Keywords of Showpo: Women's fashion shopping
2. Showpo: Women's fashion shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Showpo: Women's fashion shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Showpo: Women's fashion shopping in the recent period. As of 2021-03-15, among the Showpo: Women's fashion shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 74.26%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Showpo: Women's fashion shopping's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.6%,
Audience Network's proportion is 24.81%,
Instagram's proportion is 24.79%,
Messenger's proportion is 24.79%,
's proportion is .
In the date of 2021-03-15, Showpo: Women's fashion shopping‘s network with the most ads is Facebook and its proportion is 27.23%.
3. Top 3 Ad Creative Analysis of Showpo: Women's fashion shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Showpo: Women's fashion shopping. We can see some advertising trends.
Top 1 Ad Creative of Showpo: Women's fashion shopping
Ad Details ：
Headline ：A Fool For You Skirt in Forest Floral
Text ：Treat yourself, your new Showpo is waiting! ✨✨
Fast & free shipping available, easy returns & Afterpay.
Top 2 Ad Creative of Showpo: Women's fashion shopping
Ad Details ：
Headline ：A Fool For You Skirt in Forest Floral
Text ：Treat yourself, your new Showpo is waiting! ✨✨
Fast & free shipping available, easy returns & Afterpay.
Top 3 Ad Creative of Showpo: Women's fashion shopping
Ad Details ：
Headline ：A Few Too Late Cardigan In White
Text ：Treat yourself, your new Showpo is waiting! ✨✨
Fast & free shipping available, easy returns & Afterpay.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 197 | 197 | 197 |
| Popularity | 992 | 992 | 992 |
| Dimensions | 375 x 600 | 375 x 600 | 375 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Brunei,Azerbaijan,Taiwan,Chile,Sint Maarten,United States,Vanuatu,Uzbekistan,Malaysia,Angola,Grenada,Ukraine,Sweden,Palestine,Bhutan,United Arab Emirates,The British Virgin Islands,Guyana,Saint Barthélemy | United Kingdom,Brunei,Azerbaijan,Taiwan,Chile,Sint Maarten,United States,Vanuatu,Uzbekistan,Malaysia,Angola,Grenada,Ukraine,Palestine,Sweden,The British Virgin Islands,United Arab Emirates,Bhutan,Saint Barthélemy,Guyana | Martinique,Puerto Rico,United Arab Emirates,Taiwan,Spain,Croatia,Bahamas,Ireland,Paraguay,Lithuania,Kazakhstan,Macedonia,Guatemala,Bahrian,Cayman Is,Mongolia,Vanuatu,Macau,Netherlands,Ukraine |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Showpo: Women's fashion shopping in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Showpo: Women's fashion shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Showpo: Women's fashion shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.