Simeji Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Simeji's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Simeji.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Simeji
App Name : Simeji
Logo：
OS : iOS
Network : Facebook,Twitter,Google Ads(Admob)
Developer : Baidu Japan Inc.
Publisher : Instagram,Facebook,Demong Hunter 2,Follow your Feelings,Nong trai Viet (Farm House)
Total creative ads during the time period : 1,298
Duration : 2,371
Popularity : 80,563
Check ASO Keywords of Simeji
2. Simeji’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Simeji in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Simeji in the recent period. As of 2021-03-16, among the Simeji‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Simeji's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Simeji‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Simeji
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Simeji. We can see some advertising trends.
Top 1 Ad Creative of Simeji
Ad Details ：
Headline ：3300万DL突破のキーボード
Text ：顔文字・絵文字キーボード
Top 2 Ad Creative of Simeji
Ad Details ：
Headline ：3300万DL突破のキーボード
Text ：SNSで使う顔文字キーボード
Top 3 Ad Creative of Simeji
Ad Details ：
Headline ：みんなが一番使ってるきせかえキーボードアプリ
Text ：みんなが一番使ってるきせかえキーボードアプリ
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 114 | 175 | 140 |
| Popularity | 869 | 745 | 555 |
| Dimensions | 480 x 720 | 406 x 720 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | TikTok Audience Network |
| Related Ads | 1 | 2 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Simeji in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Simeji's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Simeji, you can click the app name below to view related reports, or you can find more info in ASOTools.