Sky Castle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sky Castle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sky Castle.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sky Castle
App Name : Sky Castle
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Messenger
Developer : R2 PLAY
Publisher : Instagram,Facebook,Classic Slot Machine Free,Bigdate - Free Dating App Flirt and Chat,News Home - Local & World News on Your Home Screen,GOSSIP~浮気そして奪い愛～恋愛心理ゲーム～彼からの脱出
Total creative ads during the time period : 581
Duration : 105
Popularity : 51,279
Check ASO Keywords of Sky Castle
2. Sky Castle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sky Castle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sky Castle in the recent period. As of 2021-03-16, among the Sky Castle‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Sky Castle's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.25%,
Audience Network's proportion is 24.25%,
Instagram's proportion is 24.25%,
Messenger's proportion is 24.25%,
's proportion is .
In the date of 2021-03-16, Sky Castle‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Sky Castle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sky Castle. We can see some advertising trends.
Top 1 Ad Creative of Sky Castle
Ad Details ：
Headline ：⭐Now Start Your Greatest Adventure!
Text ：🤔Time wasted on those boring P2W games?
😍Here's Your Best Choice! Raid the Boss and Get T0 Sets for Free!
Top 2 Ad Creative of Sky Castle
Ad Details ：
Headline ：⭐Now Start Your Greatest Adventure!
Text ：🤔Time wasted on those boring P2W games?
😍Here's Your Best Choice! Raid the Boss and Get T0 Sets for Free!
Top 3 Ad Creative of Sky Castle
Ad Details ：
Headline ：⭐Now Start Your Greatest Adventure!
Text ：🤔Time wasted on those boring P2W games?
😍Here's Your Best Choice! Raid the Boss and Get T0 Sets for Free!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 75 | 75 |
| Popularity | 560 | 553 | 549 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Norway,Belgium,Brazil,Philippines,United States,United Kingdom,Singapore,Germany,Canada,France,Italy,Indonesia,Australia,Switzerland | Norway,Belgium,Brazil,Philippines,United States,United Kingdom,Singapore,Germany,Canada,France,Italy,Indonesia,Australia,Switzerland | Italy,Germany,United Kingdom,Brazil,Belgium,Australia,Indonesia,Norway,United States,Singapore,Canada,Philippines,France,Switzerland |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sky Castle in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Sky Castle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sky Castle, you can click the app name below to view related reports, or you can find more info in ASOTools.