Sky: Children of the Light Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sky: Children of the Light's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sky: Children of the Light.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sky: Children of the Light
App Name : Sky: Children of the Light
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : thatgamecompany inc
Publisher : Instagram,Facebook,Tap Tap Fist,Islamic Trivia Quaran Quiz,Music Player Vault:Hide photo,video and audio,LOST JUNGLE RUN 2
Total creative ads during the time period : 620
Duration : 476
Popularity : 148,407
Check ASO Keywords of Sky: Children of the Light
2. Sky: Children of the Light’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sky: Children of the Light in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sky: Children of the Light in the recent period. As of 2021-03-15, among the Sky: Children of the Light‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Sky: Children of the Light's the proportion of networks impressions are placed like this:
Facebook's proportion is 39.12%,
Instagram's proportion is 25.35%,
Audience Network's proportion is 17.77%,
Messenger's proportion is 17.77%,
's proportion is .
In the date of 2021-03-15, Sky: Children of the Light‘s network with the most ads is Instagram and its proportion is 27.14%.
3. Top 3 Ad Creative Analysis of Sky: Children of the Light
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sky: Children of the Light. We can see some advertising trends.
Top 1 Ad Creative of Sky: Children of the Light
Ad Details ：
Headline ：Magical Multiplayer Adventure 🌟
Text ：From the creators of Journey, a social adventure where you build friendships🌟 Play Today.
Top 2 Ad Creative of Sky: Children of the Light
Ad Details ：
Headline ：2019’s Top Rated Mobile Adventure.
Text ：Sky is a magical multiplayer adventure where you can build friendships! 🌟 Play Today!
Top 3 Ad Creative of Sky: Children of the Light
Ad Details ：
Headline ：2019’s Top Rated Mobile Adventure.
Text ：Sky is a magical multiplayer adventure where you can build friendships! 🌟 Play Today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 252 | 320 | 320 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Hong Kong | Hong Kong |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sky: Children of the Light in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Sky: Children of the Light's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sky: Children of the Light, you can click the app name below to view related reports, or you can find more info in ASOTools.