Prey Day: Survive the Zombie Apocalypse Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Prey Day: Survive the Zombie Apocalypse's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Prey Day: Survive the Zombie Apocalypse.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Prey Day: Survive the Zombie Apocalypse
App Name : Prey Day: Survive the Zombie Apocalypse
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : APPLIFE LIMITED
Publisher : Instagram,Facebook,Mobfish Hunter,100+ Detox Drinks - Healthy Recipes,AirBrush: Easy Photo Editor,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 1,440
Duration : 619
Popularity : 99,256
Check ASO Keywords of Prey Day: Survive the Zombie Apocalypse
2. Prey Day: Survive the Zombie Apocalypse’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Prey Day: Survive the Zombie Apocalypse in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Prey Day: Survive the Zombie Apocalypse in the recent period. As of 2021-03-14, among the Prey Day: Survive the Zombie Apocalypse‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.29%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Prey Day: Survive the Zombie Apocalypse's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.05%,
Audience Network's proportion is 25.02%,
Instagram's proportion is 24.99%,
Messenger's proportion is 24.93%,
UnityAds's proportion is 0.01%.
In the date of 2021-03-14, Prey Day: Survive the Zombie Apocalypse‘s network with the most ads is Facebook and its proportion is 24.89%.
3. Top 3 Ad Creative Analysis of Prey Day: Survive the Zombie Apocalypse
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Prey Day: Survive the Zombie Apocalypse. We can see some advertising trends.
Top 1 Ad Creative of Prey Day: Survive the Zombie Apocalypse
Ad Details ：
Headline ：Dare you challenge?👉
Text ：Gather resources, build your shelter and try to survive in the post-apocalypse🧟♀️🔫🧟♂️🔫
Top 2 Ad Creative of Prey Day: Survive the Zombie Apocalypse
Ad Details ：
Headline ：Dare you challenge?👉
Text ：Gather resources, build your shelter and try to survive in the post-apocalypse🧟♀️🔫🧟♂️🔫
Top 3 Ad Creative of Prey Day: Survive the Zombie Apocalypse
Ad Details ：
Headline ：Dare you challenge?👉
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 187 | 165 | 125 |
| Popularity | 995 | 987 | 929 |
| Dimensions | 320 x 400 | 400 x 224 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Saudi Arabia,Denmark,Canada,Germany,Finland,Portugal,Switzerland,Ireland,Russia,Spain,United Kingdom,Sweden,France,Hong Kong,Austria,United States,Norway,Ukraine,Netherlands | Germany,France,Russia,Moldavia,United States,Latvia,Finland,Norway,Saudi Arabia,Austria,Ireland,Australia,Hong Kong,New Zealand,Italy,Singapore,Belgium,Turkey,United Arab Emirates | Latvia,Denmark,Canada,Netherlands,United Arab Emirates,Singapore,Spain,Iceland,Russia,Hong Kong,United States,Finland,Turkey,Portugal,Sweden,Italy,France,Ireland,Belgium |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for Prey Day: Survive the Zombie Apocalypse in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Prey Day: Survive the Zombie Apocalypse's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Prey Day: Survive the Zombie Apocalypse, you can click the app name below to view related reports, or you can find more info in ASOTools.