Skylight App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Skylight App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Skylight App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Skylight App
App Name : Skylight App
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Skylight Frame
Publisher : Instagram,Facebook
Total creative ads during the time period : 349
Duration : 180
Popularity : 33,548
Check ASO Keywords of Skylight App
2. Skylight App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Skylight App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Skylight App in the recent period. As of 2021-03-16, among the Skylight App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 87.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 12.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Skylight App's the proportion of networks impressions are placed like this:
Messenger's proportion is 29.09%,
Facebook's proportion is 23.64%,
Audience Network's proportion is 23.64%,
Instagram's proportion is 23.64%,
's proportion is .
In the date of 2021-03-16, Skylight App‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Skylight App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Skylight App. We can see some advertising trends.
Top 1 Ad Creative of Skylight App
Ad Details ：
Headline ：A Calendar Everyone Actually Checks 🙌
Text ：Meet the only Organizer the family will actually check! Ditch the post-its and whiteboards for the easy-to-update Skylight Calendar. 💪
Top 2 Ad Creative of Skylight App
Ad Details ：
Headline ：A Calendar Everyone Actually Checks 🙌
Text ：Meet the only Organizer the family will actually check! Ditch the post-its and whiteboards for the easy-to-update Skylight Calendar. 💪
Top 3 Ad Creative of Skylight App
Ad Details ：
Headline ：A Calendar Everyone Actually Checks 🙌
Text ：Meet the only Organizer the family will actually check! Ditch the post-its and whiteboards for the easy-to-update Skylight Calendar. 💪
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 179 | 179 | 179 |
| Popularity | 986 | 986 | 986 |
| Dimensions | 599 x 600 | 599 x 600 | 599 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Skylight App in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Skylight App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Skylight App, you can click the app name below to view related reports, or you can find more info in ASOTools.