Slug Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Slug's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Slug.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Slug
App Name : Slug
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Voodoo
Publisher : 台灣大車隊 55688,GulogGratis,Instagram,Facebook,中央天气预报-精准预报实时天气变化,Fotor - Photo Editor&Collage
Total creative ads during the time period : 954
Duration : 574
Popularity : 258,993
Check ASO Keywords of Slug
2. Slug’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Slug in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Slug in the recent period. As of 2021-03-15, among the Slug‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Slug's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.64%,
Instagram's proportion is 27.44%,
Messenger's proportion is 20.96%,
Audience Network's proportion is 20.95%,
's proportion is .
In the date of 2021-03-15, Slug‘s network with the most ads is Facebook and its proportion is 26.53%.
3. Top 3 Ad Creative Analysis of Slug
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Slug. We can see some advertising trends.
Top 1 Ad Creative of Slug
Ad Details ：
Headline ：The most satisfying game
Text ：Only 1% reach the top
Top 2 Ad Creative of Slug
Ad Details ：
Top 3 Ad Creative of Slug
Ad Details ：
Basic Info of Top 3 Ad Creative
|Dimensions||450 x 720||720 x 900||320 x 400|
|Network||Google Ads(Admob)||Audience Network|
|Countries||United States,Australia,United Kingdom,Canada||Philippines,Georgia,Pakistan,Chile,Greece,Poland,Belarus,Bulgaria,Costa Rica,Israel,Peru,Algeria,Libyan Arab Jm,Bosnia Hercegovina,Tunisia,Lithuania,Morocco,Jordan,Romania,Bolivia||Slovenia,Tunisia,United States|
Through the above analysis, we can see that the most effective channel for Slug in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Slug's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Slug, you can click the app name below to view related reports, or you can find more info in ASOTools.