SmartHome Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SmartHome's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SmartHome.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SmartHome
App Name : SmartHome
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : TELUS
Publisher : Facebook,Instagram,Bubbles Farmer - Bubble Shooter Game,İzmir Bakiye Sorgulama,我的安吉拉,天气 中华 XL PRO,Bible Study - Study The Bible By Topic
Total creative ads during the time period : 57
Duration : 581
Popularity : 5,821
Check ASO Keywords of SmartHome
2. SmartHome’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SmartHome in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SmartHome in the recent period. As of 2021-03-03, among the SmartHome‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, SmartHome's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-03, SmartHome‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of SmartHome
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SmartHome. We can see some advertising trends.
Top 1 Ad Creative of SmartHome
Ad Details ：
Headline ：TELUS SmartHome Security
Text ：Do I pick up pizza? Is it going to snow? Did I lock the door!?!? This winter, focus on the important things and leave the rest to TELUS SmartHome Security. Plans start from $37/mo.
Top 2 Ad Creative of SmartHome
Ad Details ：
Headline ：Maison connectée de TELUS
Text ：Économiser de l’énergie, c’est bon pour votre portefeuille et pour l’environnement. Contrôlez mieux la température de votre domicile avec Maison connectée de TELUS. Clients TELUS, économisez 10$/mois en la regroupant à vos services mobiles.
Top 3 Ad Creative of SmartHome
Ad Details ：
Headline ：Maison connectée de TELUS
Text ：Personne n’aime s’inquiéter pour sa maison. Des lumières automatisées aux détecteurs de mouvements, Maison connectée de TELUS vous apporte la tranquillité d’esprit. Clients TELUS, économisez 10 $/mois en la regroupant à vos services mobiles.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 53 | 34 | 34 |
| Popularity | 174 | 166 | 166 |
| Dimensions | 240 x 426 | 240 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | Central African,Luxembourg,Congo,Switzerland,Monaco,France,Belgium | Luxembourg,Central African,Switzerland,Belgium,France,Congo,Monaco |
| Language | English | French | French |
Through the above analysis, we can see that the most effective channel for SmartHome in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free SmartHome's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SmartHome, you can click the app name below to view related reports, or you can find more info in ASOTools.