SmartThings Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the SmartThings’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SmartThings.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of SmartThings

App Name : SmartThings

Logo

SmartThings-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Instagram

Developer : Samsung Electronics CO.LTD.

Publisher : اناشيد الحج,World History,Holiday Recipes,Flash Share Lite: Share all Big Files Any Where,IMEI Generator Phone Specs,GIFs For Whatsapp 2019,Canfeza Sözleri,Fireworks 3D

Total creative ads during the time period : 60

Duration : 430

Popularity : 3,601

2. SmartThings’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser SmartThings in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of SmartThings in the recent period. As of 2020-08-31, among the SmartThings‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, SmartThings’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, SmartThings‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of SmartThings

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SmartThings. We can see some advertising trends.

Top 1 Ad Creative of SmartThings

Ad Details :

Headline :The Terrace by Samsung

Text :It’s time to bring the QLED experience to the great outdoors. Introducing The Terrace Outdoor TV

Top 2 Ad Creative of SmartThings

Ad Details :

Headline :The Terrace by Samsung

Text :Get peace of mind with The Terrace outdoor TV, specially designed to protect against humidity, rain, dust and heat.

Top 3 Ad Creative of SmartThings

Ad Details :

Headline :Samsung

Text :⠀ [The Sero] TV를 새로보다 편 ⠀ ❝모바일 TV The Sero❞ ⠀ ✔가로 세로 자유롭게 #회전형_TV ✔TV 콘텐츠도 선명하게 #QLED_초고화질 ✔터치 한 번으로 #NFC_스크린_미러링 ✔압도적 사운드 #60W_4_1Ch_스피커 ⠀

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 16 7 24
Popularity 139 123 121
Dimensions 426 x 240 720 x 720 640 x 360
Creative Type Video Image Video
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries Canada,Australia,United States,United Kingdom Korea
Language NA English Korean

Through the above analysis, we can see that the most effective channel for SmartThings in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free SmartThings’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to SmartThings, you can click the app name below to view related reports.