Watsons Philippines Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Watsons Philippines's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Watsons Philippines.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Watsons Philippines
App Name : Watsons Philippines
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : A. S. Watson & Company, Limited
Publisher : GulogGratis,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Fotor - Photo Editor&Collage,Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,Light Bible: Daily Verses, Prayer, Audio Bible,AirBrush: Easy Photo Editor,YouCam Perfect - Best Photo Editor & Selfie Camera
Total creative ads during the time period : 4,611
Duration : 761
Popularity : 265,345
Check ASO Keywords of Watsons Philippines
2. Watsons Philippines’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Watsons Philippines in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Watsons Philippines in the recent period. As of 2021-03-10, among the Watsons Philippines‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Watsons Philippines's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-10, Watsons Philippines‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Watsons Philippines
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Watsons Philippines. We can see some advertising trends.
Top 1 Ad Creative of Watsons Philippines
Ad Details ：
Headline ：Wake Up to Glowing Skin!
Text ：Super mommy Kylie Padilla gets her 8 hours of sleep in a bottle from Olay's NEW Retinol!
Top 2 Ad Creative of Watsons Philippines
Ad Details ：
Headline ：Watsons Wild Deals!
Text ：One for me, and I'll share the other one to you. Discover deals on Buy 1, Take 1 available at #WatsonsPH until July 24! #WatsonsWildDeals #LookGoodFeelGreat
Top 3 Ad Creative of Watsons Philippines
Ad Details ：
Headline ：Hack 8 hours of Sleep!
Text ：All Nighter from gaming? Wake up to glowing skin like Megan Young with Olay's New Retinol!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 2 | 16 | 90 |
| Popularity | 999 | 999 | 711 |
| Dimensions | 720 x 720 | 720 x 1080 | 720 x 720 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | Philippines | Philippines | |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for Watsons Philippines in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Watsons Philippines's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Watsons Philippines, you can click the app name below to view related reports, or you can find more info in ASOTools.