KFC HK Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KFC HK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KFC HK.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KFC HK
App Name : KFC HK
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Birdland (Hong Kong) Limited
Publisher : Instagram,Facebook,Multi Level Parking Simulator,Drift Mania Championship,Dinosaur Puzzle - Amazing Dinosaurs Puzzles Games for kids,Hearts Gold.,World of Cricket : World Cup 2019
Total creative ads during the time period : 194
Duration : 620
Popularity : 15,079
Check ASO Keywords of KFC HK
2. KFC HK’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KFC HK in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KFC HK in the recent period. As of 2021-03-15, among the KFC HK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, KFC HK's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, KFC HK‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of KFC HK
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KFC HK. We can see some advertising trends.
Top 1 Ad Creative of KFC HK
Ad Details ：
Headline ：HongKong KFC Online Order
Text ：15% off for the entire bill when you make an online order with a self-pick-up service.
No more hesitations and place your order now!
Share happiness and tastiness with your friends!
Term & Condition:
- All days applied
- Cannot be used in conjunction with other discounts and special offers.
- Birdland (Hong Kong) Limited reserves the rights for any changes and final decision
Top 2 Ad Creative of KFC HK
Ad Details ：
Headline ：HongKong KFC Online Order
Text ：15% off for the entire bill when you make an online order with a self-pick-up service.
No more hesitations and place your order now!
Share happiness and tastiness with your friends!
Term & Condition:
- All days applied
- Cannot be used in conjunction with other discounts and special offers.
- Birdland (Hong Kong) Limited reserves the rights for any changes and final decision
Top 3 Ad Creative of KFC HK
Ad Details ：
Headline ：HongKong KFC Online Order
Text ：15% off for the entire bill when you make an online order with a self-pick-up service.
No more hesitations and place your order now!
Share happiness and tastiness with your friends!
Term & Condition:
- All days applied
- Cannot be used in conjunction with other discounts and special offers.
- Birdland (Hong Kong) Limited reserves the rights for any changes and final decision
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 76 | 76 | 76 |
| Popularity | 509 | 507 | 504 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong | Hong Kong | Hong Kong |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for KFC HK in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free KFC HK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KFC HK, you can click the app name below to view related reports, or you can find more info in ASOTools.