KFC HK Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the KFC HK’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KFC HK.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of KFC HK

App Name : KFC HK

Logo

KFC HK-SocialPeta

OS : iOS

Network : Instagram,Facebook,Google Ads(Admob)

Developer : Birdland (Hong Kong) Limited

Publisher : Multi Level Parking Simulator,Dinosaur Puzzle - Amazing Dinosaurs Puzzles Games for kids,Drift Mania Championship,Hearts Gold.

Total creative ads during the time period : 41

Duration : 430

Popularity : 2,295

2. KFC HK’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser KFC HK in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of KFC HK in the recent period. As of 2020-09-06, among the KFC HK‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, KFC HK’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, KFC HK‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of KFC HK

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KFC HK. We can see some advertising trends.

Top 1 Ad Creative of KFC HK

Ad Details :

Headline :香港肯德基KFC

Text :【黃埔區專享 外賣30分鐘送到!】 想熱辣辣嘅美食快啲送到?咁就啱喇!由宜家起於繁忙時間*嗌KFC好味速遞送到黃埔指定周邊地區,我哋會喺30分鐘內為你送到!如果未能喺指定時間送到,我哋會送返一張免費嘅經典葡撻兌換券~ 咁貼心嘅服務,仲唔快啲落單歎返餐? 落單呢邊:KFC好味速遞 https://bit.ly/35U9qEV #KFC #KFC好味速遞 #KFCDeliveryEverywhere #黃埔 *只適用於繁忙時間:上午11時至下午1時30分及 晚上6時至8時30分 *只適用於即日起至2020年7月13日 *只適用於指定地區:黃埔花園、黃埔新村、紅磡村、海濱廣場一座、海濱廣場二座、海逸豪園、海名軒 *以KFC系統落單時間計起30分鐘內為準, 落單時間將於收據上顯示以供參考 *如有任何爭議,Birdland (Hong Kong) Limited保留此優惠之最終決定權

Top 2 Ad Creative of KFC HK

Ad Details :

Headline :KFC

Text :【上校變炸雞BAND友 推出全新椒麻脆辣雞 】 When I say 椒, you say 麻!椒!麻!~椒麻!全新期間限定KFC「椒麻脆辣雞」有齊黑、白胡椒嘅香辣同花椒嘅麻香,咁惹味嘅椒脆組合,難怪上校同band友都食到伸晒脷~ 想飲杯嘢 GUR 返,仲可以用$6起加配荔枝火龍果梳打,香甜嘅荔枝味道,配埋粒粒火龍果肉,帶嚟清新感覺! 仲有~用 KFC 好味速遞,嗌夠 $250 輸入優惠碼 HD-C141 再減 $30!KFC 好味速遞自取更享 85折~咁抵就食到熱辣辣嘅酥炸脆雞,即刻試吓啦! 落單呢邊: 好味速遞外賣自取85折 https://bit.ly/2V91AU2 講開又講,我地已經有澳門KFC嘅微信公眾號喇,快啲關注「澳門肯德基」留意住我地嘅最新優惠啦! #KFC椒麻脆辣雞 #上校搖滾雞槌 #椒椒椒好味 #炸炸聲最好聽 #唔出街就嗌外賣 #匿喺屋企食雞髀 *優惠受條款及細則約束

Top 3 Ad Creative of KFC HK

Ad Details :

Headline :KFC

Text :【拜金的人有口福了 #至RICH鹹蛋黃金脆雞登場!】 你寧願坐喺跑車喊,抑或坐喺單車... 同上校一齊嘆返件「至RICH鹹蛋黃金脆雞」? 全新期間限定KFC「至RICH鹹蛋黃金脆雞」,將濃郁酥香嘅黃金鹹蛋黃,幻化成Gold純度黃金醬,淋滿整件炸雞,啖啖金香脆嫩! 拜金嘅人,你唔會唔識揀嘅! 即刻落單: 好味速遞外賣自取85折 https://bit.ly/3enk7TA #鹹蛋黃金脆雞 #鹹蛋黃金之翼 #流沙黃金新地 #期間限定 #拜金的人有口福了 #2件Thx #黃金 #鹹蛋 #拜金句

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 26 18 9
Popularity 92 78 69
Dimensions 961 x 961 640 x 360 1280 x 720
Creative Type Image Video Video
Network Facebook Instagram Instagram
Related Ads 2 2 1
Countries China Philippines Macau,Taiwan,Hong Kong
Language Chinese (Traditional) Filipino Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for KFC HK in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free KFC HK’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to KFC HK, you can click the app name below to view related reports.