SmugMug Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the SmugMug’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SmugMug.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of SmugMug

App Name : SmugMug

Logo

SmugMug-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : SmugMug

Publisher : Weather Radar- Live Froecast,Sweet Selfie Camera:Beauty cam,photoselfie editor,Fotor - Photo Editor & Collage,Old Video PRO,Pic Camera Video Frame plus Stitch Effects Maker,Kuran-ı Kerim - Sesli Sureler,Happy New Year Greeting 2019,Change Eye Color Maker

Total creative ads during the time period : 153

Duration : 957

Popularity : 8,843

2. SmugMug’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser SmugMug in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of SmugMug in the recent period. As of 2020-09-07, among the SmugMug‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 33.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, SmugMug’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-07, SmugMug‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of SmugMug

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SmugMug. We can see some advertising trends.

Top 1 Ad Creative of SmugMug

Ad Details :

Headline :SmugMug

Text :www.smugmug.com

Top 2 Ad Creative of SmugMug

Ad Details :

Headline :SmugMug

Text :www.smugmug.com

Top 3 Ad Creative of SmugMug

Ad Details :

Headline :SmugMug

Text :www.smugmug.com

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 46 45 40
Popularity 270 261 220
Dimensions 1920 x 1080 2120 x 351 1060 x 175
Creative Type Video Image Image
Network YouTube YouTube YouTube
Related Ads 1 1 1
Countries Saudi Arabia,Indonesia,Brazil,Lithuania,Georgia,Morocco,United Kingdom,Denmark,Tunisia,Chile,Philippines,Poland,Israel,Romania,Egypt,Serbia and Montenegro,United States,Greece,Bulgaria,Turkey Saudi Arabia,Indonesia,Brazil,Lithuania,Morocco,Tunisia,Israel,Denmark,Romania,Poland,Pakistan,Philippines,Egypt,Serbia and Montenegro,United States,Greece,Bulgaria Greece,United Kingdom,United States,Algeria,Philippines,Israel,Tunisia,Turkey,Norway,Lithuania,Chile,Egypt,Georgia,Sweden,Argentina,Saudi Arabia
Language English English English

Through the above analysis, we can see that the most effective channel for SmugMug in recent advertising is YouTube, and the main creative type is Video.

In conclusion: The above is a free SmugMug’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to SmugMug, you can click the app name below to view related reports.