Tile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tile
App Name : Tile
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Tile Inc.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Light Bible: Daily Verses, Prayer, Audio Bible,Montage Video Musique
Total creative ads during the time period : 2,342
Duration : 1,963
Popularity : 178,690
Check ASO Keywords of Tile
2. Tile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tile in the recent period. As of 2021-03-15, among the Tile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 85.51%, Playable Ads category's proportion is 0.0%, Image category's proportion is 14.49%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Tile's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.5%,
Audience Network's proportion is 24.93%,
Instagram's proportion is 24.84%,
Facebook's proportion is 24.72%,
's proportion is .
In the date of 2021-03-15, Tile‘s network with the most ads is Messenger and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of Tile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tile. We can see some advertising trends.
Top 1 Ad Creative of Tile
Ad Details ：
Headline ：Share Your Own Tile Tale
Text ：Keeping track of the essentials means more time relaxing. 🏖 Share your own Tile Tale...
Top 2 Ad Creative of Tile
Ad Details ：
Headline ：Less time searching, more time finding.
Text ：Meet the all new Tile Sticker! Small size with serious adhesive. 3 year battery life. Spill, splash and dunk proof.
Top 3 Ad Creative of Tile
Ad Details ：
Headline ：The versatile tracker for everyday things.
Text ：Tile is finding made easy! 🔎Attach Tile to your keys, wallet, remote and so much more. When it's lost, just use the Tile app to find it fast. Visit tileit.co/shop to learn more.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 196 | 107 |
| Popularity | 978 | 917 | 844 |
| Dimensions | 400 x 400 | 400 x 224 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 73 | 2 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | United Kingdom,United States,Canada,Australia | Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tile in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Tile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tile, you can click the app name below to view related reports, or you can find more info in ASOTools.