SocialMama Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the SocialMama’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SocialMama.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of SocialMama

App Name : SocialMama



OS : Android

Network : Facebook,Audience Network,Instagram

Developer : SocialMama, Inc.

Publisher : Shadow Quiz,Quiz Test Your Knowledge

Total creative ads during the time period : 55

Duration : 228

Popularity : 4,836

2. SocialMama’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser SocialMama in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of SocialMama in the recent period. As of 2020-09-07, among the SocialMama‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 33.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, SocialMama’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 28.38%,

Instagram’s proportion is 25.84%,

Messenger’s proportion is 25.6%,

Facebook’s proportion is 20.18%,

’s proportion is .

In the date of 2020-09-07, SocialMama‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of SocialMama

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SocialMama. We can see some advertising trends.

Top 1 Ad Creative of SocialMama

Ad Details :

Headline :Find Your Mom Tribe!

Text :

Top 2 Ad Creative of SocialMama

Ad Details :

Headline :Find Your Mom Tribe!

Text :

Top 3 Ad Creative of SocialMama

Ad Details :

Headline :Try the FREE app today!

Text :SocialMama - Support & Friendship at Every Stage of Motherhood. SocialMama is a FREE app for moms to build meaningful connections and find essential resources to successfully navigate motherhood. SocialMama matches women for support and friendship to reduce the isolation and loneliness commonly expe...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 93 93 48
Popularity 323 323 281
Dimensions 400 x 224 400 x 224 1200 x 1200
Creative Type Video Video Image
Network Messenger Instagram Facebook
Related Ads 2 2 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for SocialMama in recent advertising is Messenger, and the main creative type is Video.

In conclusion: The above is a free SocialMama’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to SocialMama, you can click the app name below to view related reports.