PenFed Mobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PenFed Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PenFed Mobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PenFed Mobile
App Name : PenFed Mobile
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Pentagon Federal Credit Union
Publisher : Instagram,Facebook
Total creative ads during the time period : 502
Duration : 341
Popularity : 58,584
Check ASO Keywords of PenFed Mobile
2. PenFed Mobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PenFed Mobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PenFed Mobile in the recent period. As of 2021-03-14, among the PenFed Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 94.55%, Carousel category's proportion is 5.45%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, PenFed Mobile's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.61%,
Instagram's proportion is 33.83%,
Messenger's proportion is 31.56%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, PenFed Mobile‘s network with the most ads is Facebook and its proportion is 34.55%.
3. Top 3 Ad Creative Analysis of PenFed Mobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PenFed Mobile. We can see some advertising trends.
Top 1 Ad Creative of PenFed Mobile
Ad Details ：
Headline ：PenFed Gold Visa® Card
Text ：When you need a go-to credit card to use everyday, a low interest rate makes a big difference.
Top 2 Ad Creative of PenFed Mobile
Ad Details ：
Headline ：PenFed Car Buying Service
Text ：When you car shop with PenFed, you can save big.
Top 3 Ad Creative of PenFed Mobile
Ad Details ：
Headline ：Price Comparison Tool
Text ：Know you're getting the best deal on your new or used vehicle when you car shop with PenFed.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 104 | 76 | 76 |
| Popularity | 785 | 525 | 522 |
| Dimensions | 400 x 400 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States,United Kingdom,Australia,Canada | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PenFed Mobile in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free PenFed Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PenFed Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.