Dinnerly: Meal Kit Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dinnerly: Meal Kit's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dinnerly: Meal Kit.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dinnerly: Meal Kit
App Name : Dinnerly: Meal Kit
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Marley Spoon AG
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,TopBuzz: Notícias,Vídeos, GIFs,Baby Hazel's Class Time - Prepare for Dinner,Light Bible: Daily Verses, Prayer, Audio Bible
Total creative ads during the time period : 1,047
Duration : 694
Popularity : 145,153
Check ASO Keywords of Dinnerly: Meal Kit
2. Dinnerly: Meal Kit’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dinnerly: Meal Kit in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dinnerly: Meal Kit in the recent period. As of 2021-03-14, among the Dinnerly: Meal Kit‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.69%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.31%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Dinnerly: Meal Kit's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.03%,
Audience Network's proportion is 25.03%,
Instagram's proportion is 24.97%,
Messenger's proportion is 24.97%,
's proportion is .
In the date of 2021-03-14, Dinnerly: Meal Kit‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Dinnerly: Meal Kit
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dinnerly: Meal Kit. We can see some advertising trends.
Top 1 Ad Creative of Dinnerly: Meal Kit
Ad Details ：
Headline ：Get $5 Off with Code: HELLO5
Text ：Ready, set, cook! Dinnerly's recipes are faster, easier, and tastier than ever before. See for yourself with $5 off your next Dinnerly box using code: HELLO5
Top 2 Ad Creative of Dinnerly: Meal Kit
Ad Details ：
Headline ：Get $5 Off with Code: HELLO5
Text ：Ready, set, cook! Dinnerly's recipes are faster, easier, and tastier than ever before. See for yourself with $5 off your next Dinnerly box using code: HELLO5
Top 3 Ad Creative of Dinnerly: Meal Kit
Ad Details ：
Headline ：Get $5 Off with Code: HELLO5
Text ：Ready, set, cook! Dinnerly's recipes are faster, easier, and tastier than ever before. See for yourself with $5 off your next Dinnerly box using code: HELLO5
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 208 | 208 | 208 |
| Popularity | 997 | 997 | 997 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dinnerly: Meal Kit in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Dinnerly: Meal Kit's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dinnerly: Meal Kit, you can click the app name below to view related reports, or you can find more info in ASOTools.