Sompo SG Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Sompo SG's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sompo SG.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Sompo SG

App Name : Sompo SG

Logo：

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Sompo Insurance Singapore Pte. Ltd

Publisher : Instagram,Walk Band - Multitracks Music,Facebook

Total creative ads during the time period : 9

Duration : 572

Popularity : 3,938

Check ASO Keywords of Sompo SG

2. Sompo SG’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sompo SG in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Sompo SG in the recent period. As of 2021-02-10, among the Sompo SG‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-10, Sompo SG's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.0%,

Audience Network's proportion is 25.0%,

Instagram's proportion is 25.0%,

Messenger's proportion is 25.0%,

's proportion is .

In the date of 2021-02-10, Sompo SG‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Sompo SG

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sompo SG. We can see some advertising trends.

Top 1 Ad Creative of Sompo SG

Ad Details ：

Headline ：Sompo Singapore

Text ：Your favourite travel insurance promotion is back! From 15 Jul to 30 Sep get 40% off TravelJoy Single Trip Plan! *Terms and conditions apply.

Top 2 Ad Creative of Sompo SG

Ad Details ：

Headline ：Limited Time Only!

Text ：🇫🇷 Paris - the city of love. Don't let anything ruin your perfect holiday. Get your...

Top 3 Ad Creative of Sompo SG

Ad Details ：

Headline ：

Text ：

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Sompo SG in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Sompo SG's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Sompo SG, you can click the app name below to view related reports, or you can find more info in ASOTools.

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