weekend.com Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the weekend.com's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps weekend.com.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of weekend.com
App Name : weekend.com
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : weekengo GmbH
Publisher : Instagram,WomanLog Period Tracker & Calendar,Treehouse Table,Text Free: WiFi Calling App ,Photo Editor & Pic Collage - Sweet Selfie Camera,Ameba,Fotor - Photo Editor&Collage,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 6,272
Duration : 1,079
Popularity : 1,226,935
Check ASO Keywords of weekend.com
2. weekend.com’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser weekend.com in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of weekend.com in the recent period. As of 2021-02-23, among the weekend.com‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 47.06%, Playable Ads category's proportion is 0.0%, Image category's proportion is 29.41%, Carousel category's proportion is 23.53%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-23, weekend.com's the proportion of networks impressions are placed like this:
Facebook's proportion is 63.81%,
Audience Network's proportion is 13.05%,
Instagram's proportion is 11.97%,
Messenger's proportion is 11.17%,
's proportion is .
In the date of 2021-02-23, weekend.com‘s network with the most ads is Facebook and its proportion is 29.41%.
3. Top 3 Ad Creative Analysis of weekend.com
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of weekend.com. We can see some advertising trends.
Top 1 Ad Creative of weekend.com
Ad Details ：
Headline ：Raus in die Welt! Die Wochenendtrip App!
Text ：Craving a short break, but only got the weekend off? No problem. Let us do the work! Wherever you’d want to travel, whatever you’d like to experience – set your preferences, and we’ll show you the best deals on weekend city breaks, including flights and hotel accommodation! You’ll benefit ...
Top 2 Ad Creative of weekend.com
Ad Details ：
Headline ：Off you go! The Weekend Getaway App.
Text ：The best weekend trips at a glance. Compare now and fly away.
Top 3 Ad Creative of weekend.com
Ad Details ：
Headline ：Off you go! The Weekend Getaway App.
Text ：The best weekend trips at a glance. Compare now and fly away.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 430 | 334 | 334 |
| Popularity | 999 | 997 | 995 |
| Dimensions | 2048 x 1313 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Luxembourg,Mali,Greece,Denmark,Iceland,Finland,Afghanistan,Sri Lanka,Maldives,Isle Of Man,Turkey,Georgia,Albania,United Kingdom,Oman,Israel,Chile,Iraq,Hungary | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for weekend.com in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free weekend.com's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to weekend.com, you can click the app name below to view related reports, or you can find more info in ASOTools.