Sonder Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sonder's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sonder.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sonder
App Name : Sonder
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Sonder, Inc USA
Publisher : Instagram,Facebook,Go Companion,RenTop - Rent the best apartment and Room,Escape Game Secret Base
Total creative ads during the time period : 160
Duration : 453
Popularity : 39,393
Check ASO Keywords of Sonder
2. Sonder’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sonder in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sonder in the recent period. As of 2021-03-15, among the Sonder‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.69%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.31%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Sonder's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, Sonder‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Sonder
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sonder. We can see some advertising trends.
Top 1 Ad Creative of Sonder
Ad Details ：
Headline ：Cozy Studio at St. Helene
Text ：Your private apartment is ready. Equipped with self check-in, high-speed WiFi, and everything you need for an extended stay.
Top 2 Ad Creative of Sonder
Ad Details ：
Headline ：Charming Studio at St. Helene
Text ：Your private apartment is ready. Equipped with self check-in, high-speed WiFi, and everything you need for an extended stay.
Top 3 Ad Creative of Sonder
Ad Details ：
Headline ：Cozy Studio at St. Helene
Text ：Your private apartment is ready. Equipped with self check-in, high-speed WiFi, and everything you need for an extended stay.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 92 | 92 | 92 |
| Popularity | 661 | 661 | 661 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United Arab Emirates,United States | United States,United Arab Emirates,United Kingdom | United Kingdom,United Arab Emirates,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sonder in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Sonder's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sonder, you can click the app name below to view related reports, or you can find more info in ASOTools.