Soothe: Wellness On Demand Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Soothe: Wellness On Demand's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Soothe: Wellness On Demand.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Soothe: Wellness On Demand
App Name : Soothe: Wellness On Demand
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Soothe LLC
Publisher : Instagram,Fotor - Photo Editor&Collage,OLX Classifieds,GulogGratis,PhotoGrid Video Collage maker,开箱模拟器 for 皇室战争,MySQL QueryDB Client,Tap Tap Music-Pop Songs,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 348
Duration : 2,140
Popularity : 42,757
Check ASO Keywords of Soothe: Wellness On Demand
2. Soothe: Wellness On Demand’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Soothe: Wellness On Demand in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Soothe: Wellness On Demand in the recent period. As of 2021-03-15, among the Soothe: Wellness On Demand‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 77.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 22.22%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Soothe: Wellness On Demand's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.91%,
Facebook's proportion is 25.7%,
Messenger's proportion is 25.09%,
Audience Network's proportion is 23.3%,
's proportion is .
In the date of 2021-03-15, Soothe: Wellness On Demand‘s network with the most ads is Instagram and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Soothe: Wellness On Demand
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Soothe: Wellness On Demand. We can see some advertising trends.
Top 1 Ad Creative of Soothe: Wellness On Demand
Ad Details ：
Headline ：Get a Spa-Quality Massage On Demand
Text ：“I feel so spoiled. The best part? I can relax at home and not have to deal with the outside world after my massage.”
-Katie F., Los Angeles
Top 2 Ad Creative of Soothe: Wellness On Demand
Ad Details ：
Headline ：Get a Spa-Quality Massage On Demand
Text ：“I feel so spoiled. The best part? I can relax at home and not have to deal with the outside world after my massage.”
-Katie F., Los Angeles
Top 3 Ad Creative of Soothe: Wellness On Demand
Ad Details ：
Headline ：Get a Spa-Quality Massage On Demand
Text ：“I feel so spoiled. The best part? I can relax at home and not have to deal with the outside world after my massage.”
-Katie F., Los Angeles
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 356 | 356 | 356 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 988 x 988 | 988 x 988 | 988 x 988 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 4 | 11 | 13 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Soothe: Wellness On Demand in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Soothe: Wellness On Demand's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Soothe: Wellness On Demand, you can click the app name below to view related reports, or you can find more info in ASOTools.