Soriana Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Soriana's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Soriana.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Soriana
App Name : Soriana
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Tiendas Soriana, S.A. de C.V.
Publisher : Instagram,Facebook,Call Recorder,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 117
Duration : 536
Popularity : 7,730
Check ASO Keywords of Soriana
2. Soriana’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Soriana in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Soriana in the recent period. As of 2021-02-16, among the Soriana‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-16, Soriana's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.06%,
Facebook's proportion is 28.92%,
Audience Network's proportion is 28.92%,
Messenger's proportion is 13.1%,
's proportion is .
In the date of 2021-02-16, Soriana‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Soriana
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Soriana. We can see some advertising trends.
Top 1 Ad Creative of Soriana
Ad Details ：
Headline ：Haz el súper en Soriana
Text ：Prepara tu lista del Súper y nosotros te lo llevamos hasta tu casa. Pídelo en línea
Top 2 Ad Creative of Soriana
Ad Details ：
Headline ：Soriana Híper y Súper
Text ：
Top 3 Ad Creative of Soriana
Ad Details ：
Headline ：¡Ven a Soriana!
Text ：Descubre y disfruta el sabor de la Cerveza Martens de venta exclusiva en Soriana
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 120 | 29 | 25 |
| Popularity | 446 | 139 | 113 |
| Dimensions | 1080 x 1080 | 600 x 600 | 1638 x 2048 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Paraguay,Peru,Argentina,Mexico,Chile,Colombia,Venezuela,Cuba,Spain,Panama | United States | Argentina,Panama,Cuba,Colombia,Venezuela,Mexico,Paraguay,Chile,Spain,Peru |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Soriana in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Soriana's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Soriana, you can click the app name below to view related reports, or you can find more info in ASOTools.