Soul of Eden Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Soul of Eden's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Soul of Eden.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Soul of Eden
App Name : Soul of Eden
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Rayark International Limited
Publisher : Instagram,Facebook
Total creative ads during the time period : 672
Duration : 300
Popularity : 61,399
Check ASO Keywords of Soul of Eden
2. Soul of Eden’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Soul of Eden in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Soul of Eden in the recent period. As of 2021-03-15, among the Soul of Eden‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 88.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 11.11%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Soul of Eden's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.78%,
Facebook's proportion is 24.41%,
Audience Network's proportion is 24.41%,
Messenger's proportion is 24.41%,
's proportion is .
In the date of 2021-03-15, Soul of Eden‘s network with the most ads is Instagram and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Soul of Eden
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Soul of Eden. We can see some advertising trends.
Top 1 Ad Creative of Soul of Eden
Ad Details ：
Headline ：The front line is expanding! MAYDAY MAYDAY! Call for backup!
Text ：
Top 2 Ad Creative of Soul of Eden
Ad Details ：
Headline ：Rayark's New IP, a mobile strategy card game, begins open beta today!
Text ：
Top 3 Ad Creative of Soul of Eden
Ad Details ：
Headline ：Rayark's New IP, a mobile strategy card game, begins open beta today!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 95 | 83 | 83 |
| Popularity | 744 | 632 | 620 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore,Thailand,Korea,Taiwan | Singapore | Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Soul of Eden in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Soul of Eden's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Soul of Eden, you can click the app name below to view related reports, or you can find more info in ASOTools.