Soul-《明星大侦探》官推 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Soul-《明星大侦探》官推's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Soul-《明星大侦探》官推.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Soul-《明星大侦探》官推
App Name : Soul-《明星大侦探》官推
Logo：
OS : iOS
Network : Google Ads(Admob),网易新闻,Facebook
Developer : Shanghai Soul Gate Technology Limited Corporation
Publisher : Instagram,塔罗占卜 - 准到你不信,SoundTube Free Music Player,听名著学英语-听力口语阅读趣味学习,French Translator Offline,英语口语-美式口语教程,今日头条
Total creative ads during the time period : 3,698
Duration : 1,308
Popularity : 246,630
Check ASO Keywords of Soul-《明星大侦探》官推
2. Soul-《明星大侦探》官推’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Soul-《明星大侦探》官推 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Soul-《明星大侦探》官推 in the recent period. As of 2021-03-11, among the Soul-《明星大侦探》官推‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Soul-《明星大侦探》官推's the proportion of networks impressions are placed like this:
百度's proportion is 62.9%,
腾讯社交广告（广点通）'s proportion is 5.19%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Soul-《明星大侦探》官推‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Soul-《明星大侦探》官推
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Soul-《明星大侦探》官推. We can see some advertising trends.
Top 1 Ad Creative of Soul-《明星大侦探》官推
Ad Details ：
Headline ：听说你喜欢上了匿名社交？那你一定要试试Soul
Text ：大数据为你一键匹配契合灵魂，在茫茫人海遇见那个和你三观相符的人，我们不看脸，只谈三观
Top 2 Ad Creative of Soul-《明星大侦探》官推
Ad Details ：
Headline ：终于遇到了一个足够纯洁让我安心的社交App——Soul
Text ：抛开外在物质，在Soul，我们纯粹社交，聊天、交友、谈未来，凭三观交朋友
Top 3 Ad Creative of Soul-《明星大侦探》官推
Ad Details ：
Headline ：想要遇到一个秒回你信息的人吗
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 104 | 93 | 227 |
| Popularity | 841 | 760 | 752 |
| Dimensions | 450 x 300 | 450 x 300 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 知乎 | 知乎 | 网易新闻 |
| Related Ads | 1 | 1 | 3 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Soul-《明星大侦探》官推 in recent advertising is 知乎, and the main creative type is Image.
In conclusion: The above is a free Soul-《明星大侦探》官推's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Soul-《明星大侦探》官推, you can click the app name below to view related reports, or you can find more info in ASOTools.