Word Cookies!® Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Word Cookies!®'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Cookies!®.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Word Cookies!®
App Name : Word Cookies!®
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : BitMango
Publisher : Instagram,Word Swipe - Word Search Games,Fotor - Photo Editor&Collage,GulogGratis,点泡泡 - Tap Tap Bubble,Candy Dessert Making Food Games for Kids,OLX Classifieds,Mommy's Triplets Baby Story - Makeup & Salon Games
Total creative ads during the time period : 5,069
Duration : 1,546
Popularity : 590,260
Check ASO Keywords of Word Cookies!®
2. Word Cookies!®’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Word Cookies!® in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Cookies!® in the recent period. As of 2021-03-16, among the Word Cookies!®‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Word Cookies!®'s the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Word Cookies!®‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Word Cookies!®
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Cookies!®. We can see some advertising trends.
Top 1 Ad Creative of Word Cookies!®
Ad Details ：
Headline ：Word Cookies
Text ：DOWNLOAD to TRAIN your brain
Simply Swipe Letters to Build Word Cookies! 🍪
Top 2 Ad Creative of Word Cookies!®
Ad Details ：
Headline ：Word Cookies
Text ：DOWNLOAD to TRAIN your brain
Simply Swipe Letters to Build Word Cookies! 🍪
Top 3 Ad Creative of Word Cookies!®
Ad Details ：
Headline ：Word Cookies
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 235 | 252 | 258 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Japan,United States,United Kingdom,Australia,France | Australia | Canada,Australia,France |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for Word Cookies!® in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Word Cookies!®'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Word Cookies!®, you can click the app name below to view related reports, or you can find more info in ASOTools.