Mercado Pago Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mercado Pago's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mercado Pago.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mercado Pago
App Name : Mercado Pago
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Mercado Libre
Publisher : Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table,Instagram,UC Mini-Download Video Status & Movies,WomanLog Period Tracker & Calendar,WhatSmiley - Smileys, Stickers & WAStickerApps,Facebook
Total creative ads during the time period : 10,000
Duration : 1,967
Popularity : 701,873
Check ASO Keywords of Mercado Pago
2. Mercado Pago’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mercado Pago in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mercado Pago in the recent period. As of 2021-03-15, among the Mercado Pago‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 48.91%, Playable Ads category's proportion is 0.0%, Image category's proportion is 51.09%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Mercado Pago's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.4%,
Messenger's proportion is 25.05%,
Instagram's proportion is 25.05%,
Audience Network's proportion is 24.5%,
's proportion is .
In the date of 2021-03-15, Mercado Pago‘s network with the most ads is Facebook and its proportion is 25.55%.
3. Top 3 Ad Creative Analysis of Mercado Pago
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mercado Pago. We can see some advertising trends.
Top 1 Ad Creative of Mercado Pago
Ad Details ：
Headline ：Mercado Livre
Text ：
Top 2 Ad Creative of Mercado Pago
Ad Details ：
Headline ：Mercado Pago
Text ：Manda y recibe dinero en segundos con la APP de Mercado Pago.📱💸📲
Top 3 Ad Creative of Mercado Pago
Ad Details ：
Headline ：Mercado Pago
Text ：Manda y recibe dinero en segundos con la APP de Mercado Pago.📱💸📲
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 186 | 186 |
| Popularity | 993 | 993 | 992 |
| Dimensions | 1280 x 720 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil,Portugal,Angola | Mexico | Mexico |
| Language | Portuguese | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Mercado Pago in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Mercado Pago's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mercado Pago, you can click the app name below to view related reports, or you can find more info in ASOTools.