iStock by Getty Images Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iStock by Getty Images's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iStock by Getty Images.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iStock by Getty Images
App Name : iStock by Getty Images
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Getty Images
Publisher : Instagram,Facebook,OLX Classifieds,GulogGratis,Light Bible: Daily Verses, Prayer, Audio Bible,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 2,815
Duration : 1,165
Popularity : 396,764
Check ASO Keywords of iStock by Getty Images
2. iStock by Getty Images’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iStock by Getty Images in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iStock by Getty Images in the recent period. As of 2021-03-15, among the iStock by Getty Images‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 54.88%, Playable Ads category's proportion is 0.0%, Image category's proportion is 18.6%, Carousel category's proportion is 26.51%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, iStock by Getty Images's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.81%,
Instagram's proportion is 47.76%,
Messenger's proportion is 1.72%,
Audience Network's proportion is 0.72%,
's proportion is .
In the date of 2021-03-15, iStock by Getty Images‘s network with the most ads is Instagram and its proportion is 46.51%.
3. Top 3 Ad Creative Analysis of iStock by Getty Images
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iStock by Getty Images. We can see some advertising trends.
Top 1 Ad Creative of iStock by Getty Images
Ad Details ：
Headline ：Wie ein Profi gestalten
Text ：Expertentipps lesen
Top 2 Ad Creative of iStock by Getty Images
Ad Details ：
Headline ：Créez comme un.e pro
Text ：Suivez les conseils de deux experts sur ce qu’il faut faire et éviter pour créer des sites web pro.
Top 3 Ad Creative of iStock by Getty Images
Ad Details ：
Headline ：Videos von Experten
Text ：Nehmen Sie Ihre Kunden mit unseren sorgfältig ausgewählten social-ready Videoclips mit auf eine bewegende visuelle Reise
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 238 | 238 | 239 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1000 x 1000 | 600 x 600 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | Messenger | ||
| Related Ads | 10 | 8 | 9 |
| Countries | Spain,Norway,France,Canada,Israel,Australia | Norway,Israel,Spain,Canada,Australia,France | Spain |
| Language | German | French | German |
Through the above analysis, we can see that the most effective channel for iStock by Getty Images in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free iStock by Getty Images's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iStock by Getty Images, you can click the app name below to view related reports, or you can find more info in ASOTools.