Procore Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Procore's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Procore.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Procore
App Name : Procore
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Procore Technologies Inc
Publisher : Instagram,Facebook,FaceRig,Swimming Pool Design,Home Design 3D,Learning Architecture
Total creative ads during the time period : 4,671
Duration : 898
Popularity : 772,609
Check ASO Keywords of Procore
2. Procore’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Procore in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Procore in the recent period. As of 2021-03-14, among the Procore‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.51%, Playable Ads category's proportion is 0.0%, Image category's proportion is 73.71%, Carousel category's proportion is 4.78%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Procore's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.59%,
Facebook's proportion is 25.67%,
Instagram's proportion is 25.61%,
Messenger's proportion is 22.11%,
Google Ads(Admob)'s proportion is 0.02%.
In the date of 2021-03-14, Procore‘s network with the most ads is Audience Network and its proportion is 26.29%.
3. Top 3 Ad Creative Analysis of Procore
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Procore. We can see some advertising trends.
Top 1 Ad Creative of Procore
Ad Details ：
Headline ：Real-time Labour Costs
Text ：Say goodbye to two-week old productivity reports. Have a look at Procore's newest enhancement to see how.
Top 2 Ad Creative of Procore
Ad Details ：
Headline ：Put your data to work.
Text ：It's here: The solution you need to put spreadsheets and your competition behind you.
Top 3 Ad Creative of Procore
Ad Details ：
Headline ：Put your data to work.
Text ：It's here: The solution you need to put spreadsheets and your competition behind you.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 257 | 260 | 260 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 600 x 313 | 600 x 313 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | Canada | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Procore in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Procore's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Procore, you can click the app name below to view related reports, or you can find more info in ASOTools.